Online Copywriting Tips 2
Online Copywriting Tips 2
Online Copywriting Tips 2.
We already have an article on online copywriting, however, recently we got a hold of a wonderful book “Persuasive Online Copywriting”, so we decided to share some more valuable information with you.
Relevancy in Copywriting
Why is Google a #1 search engine? Relevancy. In fact, Google became the term used to describe search: “google it”. The secret formula to success lies in page rank, but the secret formula to success on the market is the relevancy the page rank formula achieved.
Are people any different when it comes to websites? Not at all. In fact websites that are not relevant to the intent of their visitors will not be successful, not matter the rankings on search engines.
Ask yourself the following questions:
- Does your page grab visitors attention in about 10 seconds?
- Can visitor see relevancy to their search query?
- Does the page reinforce interest?
- Does it suggest or offer a relevant solution? Does it highlight the problem or the need?
- Does the page inspire action to click further?
- Is it easy to take action for your visitors?
- Do you ask visitor to take action?
- After visitors click. Does the next page satisfy visitors? Is it what they have anticipated and expected?
Those concepts must be applied to all pages, not just the index or landers. If applied correctly, conversions will soar.
A good visual concept presented in the book is the analogy of the dog. If you put a nice plate of freshest vegetable in front of the dog, it wont matter to the dog, because it’s not into vegetables. But if you put a juicy piece of meat, the dog will dance tango for you.
The same can be said about customers. No matter how sexy, refined, gorgeous and marvellous the copywriting is, if it misses the bottom line-food-that-matters to the customers your site will not receive conversions. In fact, one that has amateur writings, but talks about the right food will always outperform the one that misses it, no matter the style or price paid per copywriting.
This brings us to the question – what matters to your customers the most? After all you’ve been dealing with them for a while now, you must know. Talk about it in your copy.
Don’t Worry About Content.
Focus only on content that helps the sale or is necessary to the sale, apart form the copy.
On the net, when people want information, they find a specific site that offers that information, When it comes to buying, people want a website that offers a product with a streamlined sales process. Period. Anything unrelated to the sale with hurt the process, so if you are concerned about writing helpful material you can drop it right now(blog is an exception, but we are talking about main site architecture).
The only content they want is the one that helps them with the buying decision. Anything outside of that is useless.
Talk about customers.
Ever talk to someone who only talks about himself? Horrific ehh? Now go out there and read some websites. We, we, we, we, we, we, we, we, we, we, we, we, we, we, we, we, we.. do I stop now?
There seems to be a blind race after we-we. The problem is that big brand names who can afford to we-we-we all the time put in careless and arrogant writings, while the small guys swallow it, thinking this is an effective method. The problem is that the big boys got the brand and can afford to let copy writings lose, while small guys go after it.
Talk about them, forget the we-we.
Of course use the AIDA. Hope we don’t have to teach you on that one.
Good luck!
