Search Engine Optimization Copywriting

Copywriting for Search Engines and SEO - Keeping Spiders Happy

Search engine copywriting aims to create content that reads natural to website visitors and satisfies search engine ranking criteria. Through precise positioning of keywords in specific places within the text copy, search engine copywriters can deliver greater visibility to a website.

Here is a brief summary of the process:

Copywriters perform industry research and get familiar with the topic, jargon and best writing style.
Keyword research identifies keywords that a site will rank for on search engines.
Copywriters research synonymous words to satisfy advanced search engine algorithms [latent semantic indexing component]
Copywriters write new pages and populate keywords in: headlines, body text, subheading, bullets and tags.
Writings are reviewed and edited by senior management from visitor and search engine perspectives. Needed adjustments in keyword density follow suit.

Copy length and visual presentation are also parts of search engine copywriting. Visitors scan webpages in 5 – 15 seconds. Short paragraphs, emphasis and bullets help visitors find information they need as quickly as possible.

Existing pages undergo updates. Keywords are populated in various spots. Long pages are cut to multiple pages and titles are changed to include main keywords. This ensures existing pages take appropriate format that favors search engines.

Learn more about search engine copywriting services. Find out about latent semantic indexing.

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