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How Do You Manage a Project?
After contract is through and all decision makers agree on the terms, your project moves to the execution stage. There are several phrases.
During all phrases you are updated on the status of each stage and overall campaign progress.
A dedicated optimization Expert will personally manage and optimize your website. Together you will discuss best approaches, changes and overall process of the campaign. In the event something urgent emerges - you will get support beyond business hours.
“Since I've entered into the realm of SEO with my own website and became a webmaster, I have dealt with some seedy companies. A piece of advice before you spend any money - do your homework. Finding SEO Expert was a breath of fresh air and a blessing for me. The owner actually stayed up late on the phone one night to save me losing my rankings as I was switching my IP address...even though I was doing it through another company. Needless to say when my current contract runs out, I am switching to this company. I find the staff at SEO Expert is always willing to take the time to make me feel as important as their big accounts. If you are looking for a reliable SEO firm, I highly recommend this company.”
- Joe Garcia www.miamicharters.com
As a part of the management process we will review:
- Your search engine rankings on targeted search engines.
- Progress of the overall campaign for all keywords in targeted markets
- Progress of how well we’re meeting your objectives in terms of execution, time and results.
- Receive your feedback
Project management includes measurement of visitor trending including: Bounce Rate, Time on Site, Page Views, Keyword Referrals, Traffic Sources, Content Drill Down, Time Spent on Page and more. If particular keywords send referrals which do not convert at a desired rate, and under perform in measurement goals, SEO Expert switches efforts to more effective keywords that closely relate or are similar to the ones that drive highest revenues.
How SEO Expert Handles Project Changes?
From our experience, once work has begun on a project it may require changes to the execution and changes to the budget. Before commencing changes we identify challenges and consult with you.
- Campaign execution changes due to industry specific algorithms. Google has developed various algorithms for a number of different industries to provide superior relevancy to users. Once identified - algorithms may require different optimization approach. When this occurs, we notify you, explain the challenge and work out the best solution.
- Discovery of new markets. Markets on search engines are represented with keywords. If through ongoing keyword research we discover keywords where you company has no presence, we notify you and discuss possibilities.
- Changes within your company. Those changes are outside of our control, but we cater to all changes you may make within reasonable capacity.
If you have new initiative in mind, want to target different market segments or have other project course changes - we will make necessary modifications. Your SEO professional will consult with you and come up with an initiative most suited to your goals.
Please note that changes to search engine optimization campaign 2-3 month in progress cannot be easily made and may damage planned results and require additional budget. Paid inclusion and pay per click changes can be made instantly.
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Tel: 647-722-48-13
716 The West Mall, Toronto, ON Canada M9C4X6
