SEO Search Engine Marketing Tools
What Tools Do We Use?
SEO Expert uses a number of tools to manage SEO and PPC. Some of tools are listed below.
Contains accurate keyword data used for pay per click bids and search engine optimization campaigns.
WorldTracker is one of the industry leading SEO tools with a clean and accurate keyword database. Wordtracker pools data from 2 meta search engines Dogpile and Metacrawler that make up less than 1% of search engine market share. In order to get an estimate search count must by multiplied 99%.
Yahoo Search Marketing Keyword Tool
Yahoo keyword tool specifies a rough number of searches and pay per click keyword bids. The downside of this tool – it does not include actual searches but rather relies of on PPC data to pull keywords. [need to register for Yahoo Search Marketing].
SEO Book Keyword Research Tool
Relies on Wordtracker database to provide keyword suggestion results, however, on top of keyword data it combines: Google Trends, Google Traffic Estimator, Google Suggest, Quintra, News Search, Directory Search, Blog Search, Tag Search, Thesaurus Search and Answers.
Keyword Discovery has one of the biggest keyword databases in the world, pulling data from toolbars installed on over 3 million computers. Numbers presented in Keyword Discovery may not be accurate; however, it serves the purpose of looking for long-tail word phrases [3-6 words] that convey highest intent for conversion
Find out keywords that send traffic to your competitors. Also available industry-wide keyword lists perfect for customer research.
Find out all the phrases for which you rank on search engines. Run analysis on competitors.
Yahoo lets you see profile of any site, with a command to exclude domain, sub domains or external websites.
Link analyzer provides link information such as: Yahoo profile, Google profile, MSN profile, authority links(.gov, .edu) and wealth of other data.
Market leap assists in general profile analysis and helps to determine authority and quality of links.
Free analytics software from Google. Track goal conversion and PPC data, visitors trends and more.
Tracking software from Microsoft. It has similar functionality to Google Analytics, but offers more demographic insight into visitor data based on IP information from live.com and hotmail.com databases.
PPC management log file analyzer.
Firefox is a browser with wealth of useful plug-ins that assist in site development and search engine optimization process.
Search engine optimization data in Google search results: Yahoo backlinks, .edu, compete.com, Technocrati listings and other useful information.
Web Developer provides advanced browser and webpage commands. page break down, turn off CSS, collapse elements, highlight link types, resize, gather information, take pages apart by tags and more.
Search for copies of articles on the internet.
Google traffic estimator serves pay per click data and gives estimated pricing per keyword for Adwords PPC program. Traffic Estimator tool gives rough figures on the amount of clicks received for top 1-3 search ads. This data can be used to estimate Google traffic received from organic search engine optimization.
Produces graphic ranking reports for specified keywords across Google, Yahoo, MSN and all other search engines.
Adobe offers tools considered industry standards. Our staff is qualified in Adobe Creative Suite and uses following applications on daily basis: Dreamweaver, Photoshop, Flash Professional, Adobe Illustrator.
This secure tool transfers data from a hard drive to a remote server and vice versa. Once project files are ready, SEO Expert uses IP Switch to transfer it online and make it live.
Open Source Content Management System.
The Website Optimizer allows you to test changes in the website content of your pages in order to determine what will be most effective in getting conversions. You choose what parts of a page you'd like to test -- headline, image, promo text – and Website Optimizer runs an experiment on a portion of your site traffic to determine which content on your site users respond to best. When Google Website Optimizer collects enough data, it provides you with reliable reports and a suggested course of action in order to optimize your site for maximum business results.
We also use range of other tools in design, development, optimization and management. Review keyword research databases in use by SEO Expert.
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