When you do a search on the search engines such as Google and Yahoo, they have new feature that will help you to quickly narrow down the keyword search phrase. It will present query suggestions to look for information on a specific topic especially when you don´t know exactly what to type into the search box to get to the right search page results.
I was wondering how Google would survive from not being sued for copyright infringements when they purchased YouTube, video-sharing Web site. Take a look at: Copyright Cases to Watch: Viacom v. YouTube
That´s right ladies and gentleman, Google has purchased approximately $15 million or less Jet with the FAA registration number of the plane is N2767. This plane was purchased from Qantas back in 2005 and owned by a holding company with ultimate owners Larry Page and Sergey Brin. It is not being owned by Google.
What is search engine Pay per Click (PPC)?
Search Engine Pay per click (PPC) is a search engine marketing technique where advertisers only pay when a user actually clicks on a displayed ad to visit the advertiser´s website. These ads are called a “Sponsored link” or “sponsored ads” and appear next to, and sometimes, above the natural or organic results on search engine results pages, or anywhere a webmaster/blogger chooses on a content page within the search engine´s advertiser network.
It means you have to bid for certain type of keyword searches that will determine your ads display positioning among other advertisers. The higher your bid the better chances you beat other´s ads campaign. But also means higher cost of advertising budget. The cost is based on the amount of clicks have been through to your website from the displayed ad.
What is the difference PPC with SEO?
Search engine marketer want quality traffic-qualified clicks from the users who are most likely to become customers. Yahoo! launched new features on their sponsored listings to assure value of the traffic that Yahoo! search engine deliver to you.
To drive quality traffic into your company website from the search engine, you really need to inform search engine robots what your business all about. You could adjust this information through your sites’ titles and descriptions (or “snippets”), which is completely automated and takes into account both the content of a page as well as references to it that appear on the web.
Many search engine use snippet and add them as part of their search algorithm. In the case disability to manually change your titles or snippets for individual sites, they use the Open Directory Project to generate snippets.
