Search Engine Optimization and Internet Marketing Service

Here is how it looks according to report released by internet analytics company:

In 2007, searches at the five major core search engines increased 15 percent to 9.6 billion searches. Google Sites led with 5.6 billion searches in December 2007, up more than 30 percent from the previous year. Yahoo! Sites ranked second with 2.2 billion searches, followed by Microsoft Sites (940 million), Time Warner Network (442 million), and Ask Network (415 million).

More than 113 billion core searches were conducted in the U.S. during all of 2007, with Google Sites accounting for nearly 64 billion, representing a 56 percent share of the market.

Important to note that this represents US data. Time Warner Network refers to the AOL, which hold about 5% search share in the states. AOL is powered by Google, so we can add 5% to Google.

Canadian picture looks look a different. According to various sources, Google hold around 80% share of Canadian searchers. Though number represent old data, considering Google’s rise globally, we can make an assumption that it went in Canada as well.

No matter where you do business, aiming for Google is the best way to go. Optimization for Google, let the rest pick it up as well. Some webmasters report a trend that while optimizing for Google, they also get some visibility on Yahoo, though this isn’t really confirmed. The point is do search engine optimization for Google and let other search engine pick up if they want to. There isn’t a wa to satisfy all of them, so you got to shoot for the biggest.

Google, the biggest search engine in the world and the fastest growing company in the world. How did it start though?

1998, two university students from Stanford University, Sergey Brin and Larry Page started working on a school project – search engine. Searching the web was still quite problematic and projects like this were very common. In fact, first search engines were started as a result of university projects.

Sergey and Larry had a different approach. Instead of only looking for the words on a website, they also included offsite factor – links. A website linking to another website was considered an online vote. The more links a website had, the more votes it collected in Google’s eyes and became important.

They called the formula – Page Rank. It was still was in infancy, but it did a better job of finding webpages.

Time for finding a sponsor came. Founders were not interested in starting a company and wanted to license the technology to someone. Not many people were interested, so Larry and Sergey put their PhDs on hold and went looking for investor. Andy Bechtolsheim came along and gave founders a $100.000 for a start up – Google Inc. was created.

Larry and Sergey collected a total of $1 in investments – Google Inc was gaining ground. They set up their operation center in a garage and launched full scale. USA today and other press took notice and by the end of 1998 Google was named top 100 website in the world.

Google Inc continued its pass of success. In 1999 they had over $25 in investments and were on the fast track to conquering the web. Some of the most prominent technology firms took interest.

Since that time, what was known as a university project became the fastest growing company in the world. As a startup of 3 employees, Google now has over 15.000 people working and growing each day. The Pay Per Click advertising model brings Google over a billion in quarterly revenues.

To find out more about Google you can read their corporate history.

Search engine optimization both for Ontario and Canada brings more revenues due increased traffic and targeted visitors who are looking for your products.

Look at it this way. People take their own initiative to look for your products or services, they already want to buy it. All you need to do is show yourself at the right time, be it customer in Ontario or the Canada, Ontario SEO works.

Not being visible on the net loses you additional profits and accumulated growth. Competition is everywhere and offline marketing efforts: radio, leaflets, newspapers magazines and other traditional forms of advertising shoot your message to people who are not always receptive to what you have to say.

Ontario Search Enigne Optimization

You blast through a lot ears, there is no guarantee they will listen. Ontario SEO Helps.

Increasing profits old style in a digital edge is hard and expensive.

Canada or Ontario TV ads(if you can afford them), radio, newspapers and traditional mail can come quite costly to your ends. The problem is that marketers have an old mindset, working their ways with old means. Universities teach essentially similar curriculum for years if not decades.

As a result, the old mediums continue to hold their ground, even though their effectiveness has substantionally gone down.

Google makes approximately $1.5 billion each quarter(research yourself). Why? Because search is the most effective and the most overlooked marketing method available. I am not talking about big boys with unlimited credit cards aka fortune 500, I am referring to smaller operations, which cannot afford to dish out 20 mills for a month.

Businesses that need measurable results at affordable costs. Measures that work and bring targeted, ready to purchase customers. It isn’t far off.

Increasing profits, expanding and aiming for long term growth.

Over 200.000 million searches are conducted every day. More then 650.000.000 daily turnovers associated with search such as:

• Pay per click
• Leads
• Ecommerce referrals
• Service referrals
• Business to business referrals
• Direct ecommerce transactions

The possibilities speak for themselves. Maybe we’re not talking about a $1.000.000 per day. We’re not. We are talking about substantial, measurable, targeted daily traffic that can bring added net growth.

Increase your companies revenues, giving you chance to afford a faster car, bigger house, less marketing headaches. This isn’t a hype.

We have numerous websites, one which ranks top in Canada for SEO, SEO company and more. It wasn’t easy, terms are competitive, but the returns speak for themselves. It is an automatic sales person, bringing in new customers every day, 24 hours a day.

It is possible to outrank bigger companies. Google doesn’t care for the brand. It’s got algorithms and we feed those algorithms outranking the big boys, making real profits.

No matter big or small, search is for everyone. We are number one in Canada and we show for it with real numbers.

It is a win-win-win-win

Customers find what they need(you) – Google gives them relevant results – You make profits – We get your business

Visit our main site. Contact us to get you quote today. Ontario SEO - Search Engine Optimization.

Revenues are a click away.

A number of reports have surfaced that Yahoo! is going to lay off around 1.500 of its staff and outsource its search either to Microsoft or Google.

A report have surfaced that Yahoo had already came up with a list of people to layoff:

“A tipster believes Yahoo has created a list of 1,500-2,500 jobs that may be eliminated in the next two weeks. CEO Jerry Yang will reportedly make the decision to go forward with these layoffs–or not–next week.”

The primary reason for this is the downside slope of Yahoo Inc., continuing to lose large share of its customers both in search and in portals. It seems no matter the choice Yahoo! offers there is a better alternative.

“We want to do everything and be everything — to everyone. We’ve known this for years, talk about it incessantly, but do nothing to fundamentally address it. We are scared to be left out. We are reactive instead of charting an unwavering course. We are separated into silos that far too frequently don’t talk to each other. And when we do talk, it isn’t to collaborate on a clearly focused strategy, but rather to argue and fight about ownership, strategies and tactics. Our inclination and proclivity to repeatedly hire leaders from outside the company results in disparate visions of what winning looks like — rather than a leadership team rallying around a single cohesive strategy.”

Right now Yahoo! stock trades at 20.73 with a chance of going below 20.

Statistical data from Hitwise and Comscore suggest that Yahoo kept loosing its search to share Google in 2007, while Google again, experienced a well executed addition to its customer base.

Search Engine Watch reported on WSJ article where wsj suggest that Yahoo might outsource some its search Google as well as cut around 1.500 in order to save it declining stock.

Talks at Webmaster World speculate, in a case of outsourcing will it be Google or Microsoft?

"Even if the rumor was true, I’d think Yahoo would outsource to Google - for a couple of reasons:
1 - Live.com is clearly still struggling with even the basics like 301s.
2 - MSN and Y! compete heavily in the portal space, while Google does not.
3 - Live would viewed as a step back for Y! while Google would be perceived as an improvement.
I have to admit, that it would be a shame for Y! to give up."

" …they will be announcing the layoff of 1500-3000 folks at the end of this month at Yahoo and there is serious rumor of outsourcing search again as was in the old days."

Nevertheless, SEO Expert does not think that Yahoo will outsource its search anywhere. Though the layoffs are still rumors, if they proceed, Yahoo staff will definitely be shaken up quite a bit.

The best step for Yahoo! would be to improve its search and to invest more in algorithms technology, as outsourcing to any of the two competitors will look like monumental defeat.

I was digging through del.icio.us in search of mortgage related websites and stumbled on a very generous idea.

Kiva.org

"Kiva lets you connect with and loan money to unique small businesses in the developing world. By choosing a business on Kiva.org, you can "sponsor a business" and help the world’s working poor make great strides towards economic independence. Throughout the course of the loan (usually 6-12 months), you can receive email journal updates from the business you’ve sponsored. As loans are repaid, you get your loan money back."

How Kiva Works.

Kiva works with local lenders all over the world who lend money to small, independent businesses. The problem they face is the shortage of cash. As a lender, you provide money to small financial institutions, which in turn, lend your money to the business of your choice. When a business makes enough money, they pay it back. You then have the option to get your money back or to invest it again.

It is not clear whether borrowers pay interest to the lender in their country. I would hope they do not.

As a Kiva Lender you will require a Kiva account. The set up is quick and easy as you only need to provide you name, email and password. You can also upload a photo, but it’s optional.

Once you’ve set up an account, you can lend money to businesses of your choice. Simply click on " LEND " button on the top and provide a loan to the business of your choice. Kiva gives detailed information about the business you are lending to, as you can see the picture of the business owner, their description, nature of the business and amount of money needed.

Here is how the page looks.

Donating is very convenient and easy.

Just click on the lend button and Kiva asks you for an amount to lend. You can select from $25 to $200. After the amount is set, Kiva requests you to give some money to Kiva itself, since it’s non profit.

Click on "next" and you land on the paypal page, from where it is quick and easy. Once the transaction comes through you are redirected to Kiva saying thank you!

If you don’t have a paypal account, you can still lend using your credit card, processed through paypal. It is quick, easy and free. No registration.

Kiva is a wonderful way to help out people in need of money, as their economic conditions are very harsh.

If you have some spare cash please select a business and invest! It will come back to you! Both ways =)))

Having implemented successful search engine optimization campaign, what will be your next step to take advantage of that extra traffic?

If you have hired search engine optimization company and do not know much about SEO, it is best to leave the entry webpages are they are.

Entry webpages, also referred to as the landing pages are the pages to which visitors come from search engines. In most cases making big adjustments can hurt search visibility, however placing a link, or an image link should not affect it in any way.

Why do we need to place the link?

Because we want the visitors to see something that will induce them to take action. If your landing page does just that, you can skip that part, however if you want to raise your revenues keep on reading.

One thing to mention. Internet is about words, so in order to raise your revenues, you must put right words in right places.

As there are books written on the topic, let us tip you off with a wonderful read. Make Your Site Sell, absolutely free, written a while ago, but still staining its ground to this day. Do not just read it, study it.

Structure your page to receive the most wanted response.

The most wanted response(MWR) is the whole point your website. Most likely your are in it for money, so the most wanted response from the visitors is – to make you money. It can vary for different businesses. Some might be selling goods, so the MWR is to sell the goods, some might be offering offline services, so the MWR is to get a call or receive an email.

Once the MWR is identified, proceed to creating a page that will induce that response.

• Write compelling headlines, targeted at your specific customer group
• Write effective sub headlines which induce interest and reinforce the headline
• Talk about your target, not yourself

Also make sure that the button to buy to email or the phone number is visible.

It is best to use images that will only reinforce the topic, make them small, as images take valuable real estate.

You can learn more about how to make your site sell here:

Know Your Target | Develop Unique Selling Proposition

SEO Internet Marketing

Search Engine optimization, also known as search engine placement is the most efficient way of internet marketing devised. There is no other practice that can beat the benefits SEO internet marketing can provide and it is gaining ground immensely in small business arena as well and in the big corporate world.

In a nutshell, search engine placement is the natural promotion of the website to the top results on major search engines, for the terms used in a particular industry. For example if people search for Toronto Limo, they are most likely looking for a limousine service in Toronto, hence the websites that show first are the ones to get the business. It is a win-win-win situation. Customers find what they’re looking for, businesses make the sales, while search engines display relevant results.

Internet marketing as search engine placement has fierce competition, in Canada as well as abroad, however you need to watch out for the following.

Search Engine marketing practices.

As being one of the most competitive fields, SEO has the ugly ducklings in the family, known as black hat SEOs. Black hat SEO internet marketing earned its name due to practicing banned, unethical techniques which are punishable by major search engines. Some of these techniques include: cloaking, spam indexing, link jacking, link spamming, link farms, keyword stuffing and more.

It essential to ensure that your company will not be put under risks by such practices as they are usually punishable by the search engines and may result in permanent bans. Getting a guarantee from search engine placement company is a good idea.

Search engine internet marketing consists of a number of practices which include:

• Keywords Research
• Link Building
• Search Engine Copywriting
• Clean Coding
• On site search engine optimization

A transparent search engine placement company will never be hesitant to share its practices or meet you face to face.

Choose your search engine placement company wisely.

Optimization.ca
SEO marketing services

SEO expert team serving Toronto search engine optimization and GTA website marketing services. We offer our services in all of the Toronto including.

Website optimization:

• Toronto
• Etobicoke
• Mississauga
• North York
• Scarborough
• York Region
• Durham
• Peel
• Pickering
• Richmond Hill
• Vaughan
• Brampton
• Aurora
• Ajax
• Oakville
• and other GTA area.

Toronto and GTA website optimization is proud to serve this wonderful city.

Our website optimization and SEO services include:

Website optimization.

The overall SEO which includes: navigation, content, code, inlinks, sitemaps.

Keyword Research

To know what customers to target and to find out keyword they use to look for your business, SEO Expert Toronto performs a thoroughout keyword research.

Clean Coding.

In order for Google, Yahoo and MSN spiders(robots) to perform a good job on documenting your website, we clean code it when necessary. Usually this involves getting rid of table based layout and switching to HTML/CSS in compliance with World Wide Web Consortium.

Link Building.

One of the most parts of search engine optimization is link building. Link are considered votes for your site. The more have you the better. Link building gives SEO ranking power to a website.

SEO website copywriting.

Websites are based on words. People search with words and they want to find Toronto sites with words that they searched for. Search engines love words as well, as a matter of fact, words are one of the most important elements in website optimization, also know as SEO copywriting.

We offer competitive rates for Toronto Website optimization.

Please contact us to find out more.

We have mentioned on our other blog that Wikipedia has launched new search engine.

Wikia Search – How it Works.

Wikia Search utilizes Grub Crawler bought from LookSmart. Crawler is to be released to the open source community. Currently Wiki index is at around 35 million, pretty small, but it is still in alpha state.

“By downloading the client, Grub allows “the site owners the option of crawling their own data, with their own bandwidth. The client…is designed to connect to a central coordinating server, grab a batch of URLs, and then proceed to crawl them.” It claims 20:1 savings in bandwidth for both Wikia and the hosting website.” – Search Engine Watch.

In a sense Wikia will allow people to crawl the web for Wikia search engine from their own computer.

The jewel in the crown is the social aspect of the search, which allows all participants to edit and filter search results. When you open up an account, the keywords attached will allow you to be featured in search results. In a sense, people can see each other and connect to people with same interests.

Wikia also features FaceBook style social network, with profile pages, networks, friends list, interests and other good social stuff.

Menu bar:

Profile | Photos | Friends | Preferences | Privacy | Post a Bug

With the search bar on the top.

It will rely largely on human editing and human good will. A good comment from Search Engine Watch:

"Most of us want to search and then get over to the destinations quickly. Will that behavior change for most of us?"

Author has a point, but there are plenty of people who dedicate their free time, just for fun and the sake of it.

Wikia in the Money.

Wikia has been largely sponsored by Amazon and Netscape, of course in the hopes of becoming a prominent search player. Jimmy Whales(founder of Wikipedia) openly admits he will run ads as soon as the search gains more quality and momentum.

The Actual Search.

So far Wiki has very poor quality in its search results.

Here is my search for SEO:

With me being located in North America, I get half a page of results in foreign eastern language. Other searches resulted in poor quality as well. As a search engine, Wikia fails to live up to the name, however the address http://alpha.search.wikia.com/ implies that it is still it Alpha state.

Another aspect is the Scam. On the top of each search, Wikia features Mini Articles.

"Mini Articles" are basically stubs with links to full wiki pages. When you search for any term, above the results is a Mini Article which anyone can edit. The articles link goes to a full wiki page about the subject which again anyone can edit. I believe these Mini Articles will have tons of abuse. Jimmy said that there will be community admins who will be selected by Jimmy to keep the spam and blackhat activities out. He said payment will be unlikely which leads me to believe that it will be easy to game the system, even though Jimmy said on our call that "gaming is impossible". – Center Networks

Unfortunately I would have to agree with the author of the article, spam is something Wikipedia faced and continues to face for a long time. Having editors with no payroll can always temp them to sell some privileges, DMOZ style.

Whales stated “gaming is impossible" he is ether overly optimistic or knows something we do not.

NY Times comments as well.

“the Wikia search engine is likely to be susceptible to people who try to game the system, by, for example, seeking to advance the ranking of their own site. Mr. Wales said Wikia would attempt to ‘block them, ban them, delete their stuff,’ just as other wiki projects do.” – New York Times.

Wikia and SEO Community.

Wikipedia search made a lot of noise throughout SEO community and some of the SEO stars made their comments:

"So my reaction is pretty simple: congrats to the Wikia crew on your public launch, and welcome to the search industry! I’m glad that you’re jumping into the search space." – Matt Cutts Blog.

It seems that Matt is the only one who cheered Wikia, as the rest of community is very disappointed with what they see.

A quick recap from some forums:

"Yikes. I did a few keyword searches for my niche. The top spammer/scraper sites showed up #1 and #2 for all the searches I did. The top 3 "legit" sites in my industry were not on the first page." – WebMaster World Forums

"The results are terrible. Performed 4-5 different searches and none provided a satisfactory result. IMHO - They should have waited till they could get the basics right before launching. You can’t make a second 1st impression." - Digital Point Forums

"Not that impressed as of yet, but hoping it gets better and actually will be a competitor to Google." – Digital Point Forums

Mr. Whales seemed to be very objective and did not defend anything, but stated as it is.

"I would have liked it to be a bit more polished before hitting the public eye." Yes, us too, in a way, but that really isn’t the world we come from. "Release early, release often" is my philosophy.
Here’s something I have been telling people for a year: when I launched Wikipedia, it was empty. Not much of an encyclopedia. And in fact, my first attempt to build a freely licensed encyclopedia (Nupedia) failed completely. But one of the things Nupedia did for us as a community was give us a couple of years to talk about how to do what we wanted to do.
So, I am just following the same process here. Open source. This is how you do it. (Ever try a pre-1.0 Linux kernel? Awful!)
The difference is, of course, now everyone watches with great expectations everything I do.
Well, in a couple of weeks the noise will die down, and then we can just keep our noses to the ground trying to build this thing." – Jim Whales Whales comments

All in all – Wikia has a very long way to go, but Wikipedia team fully recognizes it. So far it isn’t a flinch close to becoming serious threat to Google’s dominance, but having a good name and a lot of dedicated support Wikia has a good shot.

To be effective at search engine optimization you must start with market research, also know as keyword research. It is essential to know exact keywords that your customers use to look for a particular product. For example, optimizing for the word “car” while owning a car rental shop in Toronto will not do you any good. Quick search engine optimization keyword research shows that people search for:

• cheap car rental in toronto
• toronto car rental
• car rental toronto

So in order to have effective SEO you must optimize for those particular terms. Here you can find plenty of free and subscription based keyword research tools.

Effective SEO is all about links.

Once you know the keywords and have incorporated them into headers, titles, copy, navigation, alt text, files name and into the domain name in some instances, get down to building links. Google considers links as votes for your website – the more you have the better. It also looks at where those links are coming from. In the case of car repair shop – if you get links from flower specific sites, they are not going to do you any good. In order to have an effect, links must come from car related sites, who themselves rank well.

It is an authoritive approach. If I get a link from a car related site which ranks well on Google, that ranking will be automatically passed on to my site and boost up its ranking power.

Another way to carry out effective search engine optimization link building strategy is to get links from niche specific directories. For example, with our car rental shop it wouldn’t hurt to get links from directories on automobiles. The more the better.

You might also consider doing a couple of press releases. Some services allow for free submission and if the article is good enough, people might link to it on their own initiative. The trick to an effective SEO press release would be to do an exceptional article.

Good luck with you search engine optimization!