What is the search market share in 2008?
Here is how it looks according to report released by internet analytics company:
In 2007, searches at the five major core search engines increased 15 percent to 9.6 billion searches. Google Sites led with 5.6 billion searches in December 2007, up more than 30 percent from the previous year. Yahoo! Sites ranked second with 2.2 billion searches, followed by Microsoft Sites (940 million), Time Warner Network (442 million), and Ask Network (415 million).
| comScore Core Search Report* December 2007 vs. December 2006 Total U.S. – Home/Work/University Locations Source: comScore qSearch 2.0 |
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| Core Search Entity | Search Queries (MM) |
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| Dec-06 | Dec-07 | Percent Change Dec-07 vs. Dec-06 |
|
| Total Core Search | 8,348 | 9,636 | 15% |
| Google Sites | 4,317 | 5,629 | 30% |
| Yahoo! Sites | 2,300 | 2,211 | -4% |
| Microsoft Sites | 871 | 940 | 8% |
| Time Warner Network | 465 | 442 | -5% |
| Ask Network | 396 | 415 | 5% |
More than 113 billion core searches were conducted in the U.S. during all of 2007, with Google Sites accounting for nearly 64 billion, representing a 56 percent share of the market.
Important to note that this represents US data. Time Warner Network refers to the AOL, which hold about 5% search share in the states. AOL is powered by Google, so we can add 5% to Google.
Canadian picture looks look a different. According to various sources, Google hold around 80% share of Canadian searchers. Though number represent old data, considering Google’s rise globally, we can make an assumption that it went in Canada as well.
No matter where you do business, aiming for Google is the best way to go. Optimization for Google, let the rest pick it up as well. Some webmasters report a trend that while optimizing for Google, they also get some visibility on Yahoo, though this isn’t really confirmed. The point is do search engine optimization for Google and let other search engine pick up if they want to. There isn’t a wa to satisfy all of them, so you got to shoot for the biggest.
