Google TV Advertising
A while ago Google launched TV advertising platform tightly integrated with Google Adwords. In order to participate in the program all you need is a Google Adwords account.
Once logged go to campaign management and click on “TV Advertising”. From there you will be able to set up advertisements on different channels. Choices are vast. You can select the time and date when your advertisements will be aired.
Upload your video(Google will let you know about dimensions).
Once finished its time for money. Put in a maximum bid per impression and click “OK”. Your advertisement will be served on whatever the channels you selected.
After airing commercial on live TV, Google creates detailed data on:
- Number of people who stayed at a particular channel during your ad
- Number of people who who stayed during entire ad
- Number of people who switched the channel
- % Audience Retained
- $ Cost
You can then measure traffic levels with Google Analytics and see a number of direct visitors. It is also wise to set up conversion goals and see if you get more conversion with increase in direct traffic.
To take ads off air simply remove the bids.
We have not tried the system yet, however, I think it has a bright future. For a small business owner production of TV commercials is reduced to a minimum. Having learned a bit of video editing an out of home mom can produce and air TV ad at minimum cost, since system is bid based.
Find out more here.
