Microoho Update
Microoho Update.
Search News in the world of search engines and SEO for April 24th 2008.
Seattle PI is speculating that Microsoft had begun its proxy fight for Yahoo through its board members. The goal here will be to influence board members to push Yahoo members into accepting $45 billion Microsoft bid. Yahoo says the offer is too small which is true. Not so long ago it was valued at $90 billion. Though those times passed, a solid number 2 is more then half of the past value.
In effort of making Microsoft raise the bid, Yahoo started outsourcing ads to Google. Yahoo has its own ad system - Panama, but it is possible it would abandon Panama and completely outsource search to Google. This puts dangers on search ad industry as essentially Google will own it 90% of the way.
Yahoo Profits to up to $542.2 million as opposed to $142.4 million last quarter. Yahoo stock is back to $27.30 from low $18. It only makes sense for Yahoo to stand its ground and not submit to Microsoft.
Yahoo should Stand its Ground and Get away from Google
As much as I like big blue G, I can’t think of a worse partnership then Yahoo and Google. Google is already flying above 60% market share. Control of Yahoo’s ads would put it in 90% of the search ad market. A monopoly of this kind is dangerous for any industry and law makers should keep their eye wide, wide, wide open. Though Google is simply making steps towards its well being and takes advantage of the situation to the fullest, I would not put 90% control of the market in any hands.
