Google Algorithm Page Rank and SEO
Google uses algorithms to analyze websites and determine the importance of each website. Google was the first search engine to consider links in its formula. This proved to be highly effective and Google became a leader in search.
Page Rank Formula(PR): PR(A) = (1-d) + d(PR(t1)/C(t1) + … + PR(tn)/C(tn))
In order for a website to show amongst top search results it must have a high number of incoming links. The more links the better. Here’s is how PR works.
Example:
- If 50 websites link to AAA.com website AAA.com page rank is 50(imaginary number).
- If AAA.com links to your website, the power of that link counts as the power of 50 websites that link to AAA.com.
- If AAA.com apart from your site, links to ZZZ.com, then the power of its link is equally divided by 2 between you and Z.com (if we add 1 more site then its divided by 3 and so on)
This is the basic principle of page rank and the way Google looks at links. There are many other variables, however, page rank is the most important one.
Some basic variable that are essential to good rankings, apart from links:
Page Name
Page name is shown in actual search results and proper keywords can make a website rank or disappear from search results.
H1 – H2 – H3
Those tags are important as well. Make sure to keep keywords in there.
Body Text
Make sure that keywords are present in the body text. Do not worry about the density and enter keywords where they fit.
Since the birth, web has been a social medium and engines pretty much follow people(Aaron Wall). If someone got a strong brand then search engines will eventually catch up and feature that brand as a leader in the industry. If you can focus on building a brand and community, shoot for that rather than focusing on links and other nuances. They are essential pieces, but if you have a powerful brand that people link to – you’re 95% of the way to top search engine rankings.
