Search Engine Optimization and Internet Marketing Service

Archive for - June, 2008

Google is moving deeper into TV ad space

Google is moving deeper into TV ad space

Google announced a release of Google Media Center. With it you can watch any media stored on your hard drive or any other online media.

To make Google Media Center work you need Google Desktop and a UPnP-enabled device, like Play Station 3. You connect UPnP to TV, and your computer to UPnP device. Google takes care of the rest.

Google also struck a deal with MacFarlane, creator of the Family Guy. Under this deal Google will serve Family Guy videos, through its Adsense network. Instead of static ads, visitors will see Family Guy cartoons with ads.

Google will syndicate the program using its AdSense advertising system to thousands of Web sites that are predetermined to be gathering spots for Mr. MacFarlane’s target audience, typically young men. Instead of placing a static ad on a Web page, Google will place a “Cavalcade” video clip. Advertising will be incorporated into the clips in varying ways. In some cases, there will be “preroll” ads, which ask viewers to sit through a TV-style commercial before getting to the video. Some advertisers may opt for a banner to be placed at the bottom of the video clip or a simple “brought to you by” note at the beginning. – Search Engine Land.

All-in-one Advertising Platform

Google already has TV, radio and newspaper ad networks. You can advertise yourself through your Adwords account. It’s aggressively pushing mobile search through iphone, Android and Sprint partnership.

Google is on the roll to becoming precision marketing platform. Someone stated: “Google is like a smart bomb, that makes all other dumb bombs obsolete”. The dumb bombs are old advertising, largely immeasurable.

The Family Guy partnership is also a move to becoming a content distribution platform as opposed to content finder.

The creation of an online-only broadcast of popular content is interesting for the US, where over-the-air television goes digital early next year. The use of the Family Guy creator, popular with a large number of internet users and online spenders, is a smart move, if when the smoke clears they can monetize it in acceptable ways.

I am waiting for the day when Google and Yahoo are bidding for online presentation of the Olympics. Right now, it seems NBC is starting their Olympic online connection.Search Engine Watch

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Compete.com and Yahoo Site Explorer

Compete.com and Yahoo Site Explorer

Yahoo Site Explorer

A useful tool in the arsenal of SEOs is Yahoo Site Explorer. With Site Explorer, you can find out how many external links Yahoo found pointing towards your website and how many of your pages it has indexed.

This tool is similar to Google Webmaster Central, but it has less features.

The advantage of Yahoo Site Explorer over Google is link intelligence. With Google Webmaster Tools you’re limited to data about your own website. There isn’t a way to get data on competitors. With Yahoo Site Explorer you can look at competitors and find out how many out site links point to their sites.

Many state you should not use this data for Google optimization. We still find very useful is spotting websites and approximate number of outside links. You can try Yahoo Site Explorer here.

Compete.com

This is a keyword intelligence tool. With compete.com you can run analysis on any website and find out what keywords send their visitors. You can also purchase “industry” keyword lists, with over 5000 phrases per industry. This is useful in keyword marketing research.

Compete.com site comparison and traffic tool is useless and gives wrong data, just like Alexa. Do not rely on it for site traffic intelligence, but only for keyword data.

Compete.com is limited to US.

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NASA and Google Announce Lease at Ames Research Center

NASA and Google Announce Lease at Ames Research Center

Under the terms of the 40-year agreement, Google will lease 42.2 acres of unimproved land in NASA Research Park at Ames to construct up to 1.2 million square feet of offices and research and development (R&D) facilities in a campus-style setting. An overview of the area is available in Google Maps™ and the Google Earth™ program at http://maps.google.com/googleameslease.

Google

The news was announced on June 4th, so excuse us for being late. The reason this announcement is important is due to NASA’s roots.

Google’s deeds and NASA relationship seem suspicious..

Many companies, such as TorrentSpy.com were ordered by court to share user data with the government and refused to do so. Google wields more data than any other company in the world. Could this close tie up with the government agency mean on thing … Google shares user data? NASA is another government agency and this close relationship alarms.

Google Jets were also allowed to land on NASA air fields, which is another hint on Google’s part. There’s a lot of talk on Google’s power and its data policy. Pair that with NASA history and only one conclusion pops in the head…

This is nothing but a guess, based on facts. We don’t know what goes on behind the the walls, bad or good.

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Google to Launch Media AdPlanner.

Continuing its inroads in the media planning side of the business, Google (nasdaq: GOOG - news - people ) will launch an ad planning tool for agencies and marketers tomorrow called AdPlanner.

According to NYT, “AdPlanner, was designed to help agencies identify sites where their target audience might be active. While it uses audience measurement data, AdPlanner also combines it with search engine data and information from third parties, to determine with more precision what sites attract a certain demographic audience. It then uses that data to help agencies determine where to place ads.”

The tool is expected to be free, at least for now, the story says. This service is intended to be in competition with the ones offered by traditional online measurement firms such as comScore (nasdaq: SCOR - news - people ), Nielsen Online and Quantcast.

Forbes

What is Media Planner?

Media planner is a measurement. The measurement accounts site visitor demographics such as age, approximate income, gender, interests and other personal traits. Media planner tools combine this information into statistics data and help advertisers target correct audiences. For example: company selling stock market software will not receive many sales from advertising to teenagers on a networking website. It’s better off to advertise to older audience. Media planner tools help advertisers determine audience of a group of website or single website.

Current leaders in this field:

Google with terabytes of internet data is a formidable opponent. It has more data than any other internet company and it’s AdPlanner is destined to succeed.

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Search Engine Optimization

What is Search Engine Optimization and How Does it Work?

Search engine optimization, also referred to as SEO is set of techniques designed to achieve top search engine rankings on major search properties(Google, Yahoo, MSN, Ask). Search engine optimization works on the principle of satisfying search engine algorithms.

Search engine optimization is a step by step, methodical process.

Basic SEO practices:

What are the Benefits of SEO?

When people use search engines they have clear intent in their mind, a clear course of action. That intent is represented with keywords they use to search. Websites that show up first, benefit from getting highly targeted visitors.

For example: John searched for “rent a car” on Google. He already made up his mind and expressed his intent to rent a car. Websites that show up on top will be getting John’s business, because he wanted to rent a car at the moment.

Search engine optimization is highly effective method of advertising and can help companies both large and small to increase and diversify their revenue sources.

Keyword Research The First Step in SEO Puzzle

Search engine optimization starts with keyword research. There is a number of keyword research SEO tools(to SEO tools) that show exact keywords people used to search. The trick is to find words that have the highest search volume and are the most targeted. If done properly, keyword research will help drive very motivated customers to your website.

For example: “ring” is a very general keyword. If optimized, this word would drive plenty of traffic, but would not attract people who are looking to buy a ring at the moment. Better approach is to optimize for “buy engagement ring”. There is a clear intention expressed in that keyword, which implies that searcher is looking to buy an engagement ring. As result, website optimized for “buy engagement ring” will generate greater profits than a website optimized for “ring”.

On a larger scale, professional SEO strategy with proper keyword research will identify primary markets and allow businesses to expand into local, state, national, global and product specific business arenas.

For example: Key phrase “buy engagement ring las vegas” implies that the person wants to buy a ring in Las Vegas, which is local market, while “buy engagement ring” is a product specific market, since it does not imply to a location.

Professional search engine optimization company will identify keywords that target all verticals, in local and international markets and optimize for maximum returns.

Search Engine Content Creation

Internet, for the most part, consists of text documents. People learn information by reading websites, be it general research, information about products, news, emails, blogs and articles. Search engines scan billions of websites extracting text strings and keyword combinations. Sites that resemble relevancy of the text in relation to searched keywords have higher chances of appearing among top search results.

For example: if you searched for “construction company”, you would expect to see those words within the text of the website at least a couple of times. Search engines behave similarly.

Once keyword research identifies primary keywords, those keywords must be implemented within the body of the website copy. This raises relevancy of the page to the search query, easing the job of search engines and making it easier for prospects to find what they need.

This is known as search engine copywriting. Quality search engine copywriting will create natural looking pages that read both to search engines and people.

Website Development

Search engine optimization website development refers to modification of site elements, such as filenames, HTML tags, image tags, paths, meta tags, code and internal link structure. The goal is to make website friendly to search engines. Modification includes keyword relevancy adjustments within the structure of the website and search visibility improvements within code and structure.

Link Enhancement

Link development is key ingredient in search engine optimization. Search engines look at links as votes. If website “optimization.ca” links to “wikipedia.org” search engines consider it a vote by “optimization.ca” for “wikipedia.org”.

The more links a website has, the better. Search engine optimization involves various methods of gathering links, some which are:

  • Directory Submissions
  • Reciprocal Link Exchange
  • Fee-Based Directory Submissions
  • Social Network Link Expansion

Link development is an ongoing process that must be approached with caution, as gathering too many links over a short period of time can set off red flags on major search engines.

SEO Expert is a search engine optimization company offering professional SEO solutions.

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SEO Services

SEO Service

Search Engine Optimization is the art of making your website sell online. A website without traffic is like a storefront in the desert. Search engine optimization is the alchemy of driving traffic to the storefront so it can do what it was designed for – sell.

SEO service is a multistage, long term strategy, involving a number of phrases described below.

There are two classifications of search engine optimization services – the “on-page SEO” and “off-page SEO”.

On-page SEO refers to adjustments such as changes in code, structure and content.

Off-page SEO service is the promotion of a website through directories, social networks and industry related websites.

Both are essential pieces. In the process of SEO our professionals take consumer research data (gathered through keyword research) and draw out a blueprint for the SEO service campaign. The details such as intent and interest are taken into account in order to shape effective landing pages and maximize conversion of your visitors.

Market Analysis

SEO Service Planning

Market analysis encompasses overview of the competition, their search engine positioning and rankings. We also look at the state of your website, it’s search friendliness(code, structure) and your overall industry: the jargon, keywords and prices. It helps us position your company within the market and get our heads dug in the project.

Competition analysis from search engine optimization perspective lets us know how aggressive the campaign must be and how sophisticated your rivals are. If SEO service campaign was carried out on a competing website our goal is to position your website above. If the field is non SEO competitive – your company will move to search engine online leadership.

Keyword Research Service

The database of thoughts

Keywords are thoughts. Keywords let our team know what customers have in mind when they think about your products(or services) and what they want to see when they find you. When performing keyword research we identify the intent behind phrases and garner SEO service campaign to it.

Keyword research follows this map:

  • Identifying keywords with highest search volume
  • Identifying keywords with high probability of conversion(i.e. “buy roses”)
  • Uncovering intent behind the keywords(looking at the overall pool of researched keywords)
  • Gather list of lower searched terms, with higher intent for conversion. Terms have lower search volume, but stand highest chance of sale(i.e. “buy yellow roses in santa-monica”)

Keyword research maps our search engine optimization service strategy, as the data will be used in later phrases of the campaign. You can check keyword research SEO tools if you’re interested in giving it a run. Keyword research also helps us identify your markets and refine campaigns for local, national and global customers. Learn more on our SEO Strategy page. Read in depth about Keyword Research strategies.

Search Engine Content Creation

People Follow Information Scent

Content is creation is essentially copywriting with researched keyword data in mind. Our team of search engine copywriters take researched keywords and populate them throughout your pages.

“As we scour about, trying to figure out how to frame and solve our problems, we become like bloodhounds. We try to pick up the scent of an associative trail that will lead us to the information we want….” - Bryan Eisenberg

That scent is represented with keywords. To satisfy both search engines and visitors we plug targeted keywords within the copy of your website. The rankings are not achieved with content alone, but this is one the initial steps.

Website Development

Sometimes Websites are Created without Search Engines in Mind

Website development phase is the modification of design and code elements that slows down or prevents search engines from accessing and analyzing your content. Clean coding is the alchemy of sweeping pages of unnecessary code and helping search engines with cleaner link structure.

The goal is to manage search engine popularity and help search engines index your website for better visibility. The process includes steps such as:

  • Internal Linking
  • Clean Coding to World Wide Web Consortium Standards
  • Filename Optimization
  • Code Tag Optimization(plugging main keywords into code tags)

Link Popularity Enhancement

Link popularity is achieved through internal enhancement of website content, development of valuable articles and enticement of third party websites to link to it. This increases overall brand awareness and facilitates more online exposure, as your website is carefully spread among highly targeted internet audience and integrated within online community.

SEO Expert also conducts research of relevant and industry related websites that have a potential of driving qualified visitors to your brand. We discuss relationship opportunities, and internal text of the link.

Years of online research, presence and analysis help SEO Expert facilitate content enhancement service that result in high number of external links, improving search engine visibility of your website.

Learn More about SEO Expert:

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Great Copywriting Resources

Great Copywriting Resources

A list of must read articles on online copywriting

CopyWriting

Perception of Fonts: Perceived Personality Traits and Uses” - Fonts are unique to personality types and different people prefer different fonts.

Headlines: Do You Really Need 200 to Land a Good One?” - Your first message to the reader is a headline. Miss it and he’s gone.

Nobody Reads Web Pages — But Everybody Engages Websites” - Eye opener if you don’t already know people scan sites.

Long Copy vs. Short Copy Tested” - How long should you copy be? A great saying goes: “Copy should be like woman’s skirt - long enough to cover the essentials and short enough to be interesting.

Web Economy Bullshit Generator - Benchmark global methodologies designed to brand real-time ROI, generate B2B interfaces, grow synergistic metrics, enhance rich infrastructures and implement next-generation vortals.

Six Types of Words That You Should Axe in Business Writing” - more of bullish words that have no place on your pages

From The Groks

GroksDotCom are the inventors of persuasion architecture and have very talented copywriters.

Best Copywriting Blogs

Copyblogger — Brian Clark

The Copywriter Underground– Tom Chandler

Grammar Girl — Mignon Fogarty

ChrisG — Chris Garrett

ProBlogger — Darren Rowse

The Copywriting Maven — Roberta Rosenberg

WebInkNow — David Meerman Scott

Visual Thesaurus

Word Spy

SEO Expert Copywriting Series

Good Luck!

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Google vs Microsoft

Google is the first formidable rival Microsoft seen in years. Steve Ballmer, Microsoft’s CEO was quoted: “I’m gonna bring f***ing Google down”, after Microsoft’s main search engineer migrated to Google.

GoogleTwo players are in different mediums – Google is the search king and Microsoft has a desktop monopoly. They both want a piece of those core markets. Microsoft has almost no influence in search and Google has no saying in desktop and office software.

The paradox is – though both companies aggressively try to bite off a piece of the market they don’t have, it doesn’t work. Microsoft failed to make a dent in Google’s search market share and Google failed to capture slightest 0.1% of the desktop and office software market.

They Don’t Get What They Don’t Have.

MicrosoftAfter entering into search game, Microsoft failed to live up to what it promised. Live search quality plain sucks. Same can be said about Google’s office suite. In the areas where both companies want to expand, they suck.

Live Search was launched in 2003 and Microsoft, officially made war with Google.

Google launched Google Docs in 2006 and confirmed it - the war is on.

Since then, both initiatives failed (in terms of market share). No one uses Google Docs and no one cares for Live Search

Regardless, they both continue the battle. Microsoft continues to monopolize everything it can related to desktop and Google is moving towards monopoly status in search and search advertising.

Some Financial Facts About Google and Microsoft

2008 first quarter Google made $5.19 billion

2008 first quarter Microsoft made $13.76 billion

Microsoft Share Price Range $25 - $35

Google Share Price Range $400 - $600

Google is aggressively pushing into mobile market. It bid on the FCC auction over 4.5 billion to ensure that open access rules were triggered. As a result service providers cannot put restrictions on phone usage. It made a deal with Sprint to create a free cellular internet network across USA and made a phone operating system nicknamed G-Phone.

Meanwhile, Microsoft made an acquisition in enterprise search and tried to acquire Yahoo, hoping to get search market share up. Yahoo resisted and purchase did not go through.

Both are aggressively moving against each other. Though Google largely abandoned desktop idea and is moving towards advertising dollars in mobile. Microsoft recognized this and pledged to get there whatever the cost, even if its Yahoo for over $45 billion.

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Microhoo Battle Goes On

Since Microsoft and Yahoo broke up, a guy - Carl Icahn showed up saying: “Imma sell you suckers to Microsoft, like it or not.” 

Summary

CarlCarl Icahn, an investor, corporate assault man and Yahoo shareholder wants to pursue Microsoft deal at $33 per share. Carl sent letter to Yahoo, where he stated this intention. Carl wants to remove current Yahoo board and swap it for Microsoft friendly one. He also wants to Get rid of the poison pill(where Yahoo employees are given big cash parachutes if they get fired or decide to leave Microsoft in case of a take over) and remove any other barriers for Microsoft.

Here’s his original letter to Yahoo!

Dear Mr. Bostock:

It is clear to me that the board of directors of Yahoo has acted irrationally and lost the faith of shareholders and Microsoft. It is quite obvious that Microsoft’s bid of $33 per share is a superior alternative to Yahoo’s prospects on a standalone basis. I am perplexed by the board’s actions. It is irresponsible to hide behind management’s more than overly optimistic financial forecasts. It is unconscionable that you have not allowed your shareholders to choose to accept an offer that represented a 72% premium over Yahoo’s closing price of $19.18 on the day before the initial Microsoft offer. I and many of your shareholders strongly believe that a combination between Yahoo and Microsoft would form a dynamic company and more importantly would be a force strong enough to compete with Google on the Internet.

During the past week, a number of shareholders have asked me to lead a proxy fight to attempt to remove the current board and to establish a new board which would attempt to negotiate a successful merger with Microsoft, something that in my opinion the current board has completely botched. I believe that a combination between Microsoft and Yahoo is by far the most sensible path for both companies. I have therefore taken the following actions: (1) during the last 10 days, I have purchased approximately 59 million shares and share-equivalents of Yahoo; (2) I have formed a 10-person slate which will stand for election against the current board; and (3) I have sought antitrust clearance from the Federal Trade Commission to acquire up to approximately $2.5 billion worth of Yahoo stock. The biographies of the members of our slate are attached to this letter. A more formal notification is being delivered today to Yahoo under separate cover.

While it is my understanding that you do not intend to enter into any transaction that would impede a Microsoft-Yahoo merger, I am concerned that in several recent press releases you stated that you intend to pursue certain “strategic alternatives”. I therefore hope and trust that if there is any question that these “strategic alternatives” might in any way impede a future Microsoft merger you will at the very least allow shareholders to opine on them before embarking on such a transaction.

I sincerely hope you heed the wishes of your shareholders and move expeditiously to negotiate a merger with Microsoft, thereby making a proxy fight unnecessary.

Sincerely yours,

CARL C. ICAHN

Source

Response By Yahoo!

Dear Carl:

We are in receipt of your letter of June 4th and take issue with its content.

Your letter seriously misrepresents and manipulates the facts

regarding the recent events pertaining to Microsoft and Yahoo!. You

rely on, as “facts,” a series of unsubstantiated allegations from a

complaint filed in a Delaware court which grossly misstate the very

clear record and position established by the Yahoo! Board. Let me

elaborate:

You make reference to our employee retention plan but you

significantly mischaracterize its purpose and its effect. In fact,

you refer to it as a “Poison Pill” which could not be further from

the truth. To set the record straight, the employee retention

program is designed to protect the Company’s assets and value

during a time of uncertainty. The claim that the plan gives each of

Yahoo!’s employees “the right to quit his or her job and pocket

generous termination benefits at any time during the two years

following a takeover…” is just plain wrong. In fact, our plan has

a “double trigger” which means that in order for an employee to be

eligible for benefits under our plan, there would need to be a

change of control AND the employee would need to be terminated

“Without Cause” or resign for “Good Reason.” That means that in

contrast to your assertions, an employee who simply quits his or

her job would receive nothing under our plan.

The retention plan is intended to help us preserve and enhance

shareholder value by allowing Yahoo! to continue to attract and

retain the industry’s best talent, and to allow employees to stay

focused on implementing Yahoo!’s business strategy. In fact, the

plan was adopted in order to protect the value of Yahoo! in

anticipation of a possible acquisition by Microsoft which would

have resulted in a lengthy regulatory review and a significant

period of uncertainty for our employees. In adopting this plan, we

believe Yahoo! did the right thing for its employees and its

shareholders alike.

This plan was fully disclosed at the time of its adoption and should

be no surprise to anyone at this point. It was disseminated to

employees, publicly filed and extensively covered by the media.

Significantly, as you note, Microsoft had indicated that it was

prepared to spend $1.5 billion on retention incentives indicating

that they too recognized that the retention of Yahoo! employees

would have been critical if there had been an acquisition.

Finally, you significantly misrepresent the events of the recent

past. Notably, you accuse us of turning down a $40 per share offer

and “sabotaging” a $33 per share offer. Again, this is patently

untrue. Yahoo!’s Board of Directors has at all times been focused

on maximizing shareholder value. As has been well documented,

Yahoo! has engaged in thorough discussions with Microsoft over a

series of months culminating in Microsoft’s decision to walk away

from a potential acquisition of Yahoo!. Throughout this process,

which has included an exploration of multiple strategic

alternatives with multiple parties, the Board has repeatedly stated

that it is open to any transaction, including a sale to Microsoft,

as long as it is in the best interests of shareholders.

You seem to be under the impression that somehow Microsoft will come

back to the negotiating table for a full acquisition of Yahoo!.

This is puzzling as I know you are aware that we have reached out

to Microsoft proactively and met with them many times in the last

several weeks. During this period, their message to us and to the

markets has been and remains that they are not interested in

pursuing a full acquisition of Yahoo!.

Conspicuously absent from your letter is any credible plan for

Yahoo! other than a repetition of your insistence that the Company

should sell itself to Microsoft. Indeed, your stated view that “the

only way to salvage Yahoo! in the long if not short run is to merge

with Microsoft” demonstrates that you have no other plan and causes

one to wonder what exactly would happen to our Company if you and

your nominees were to take control of Yahoo!.

Sincerely,

Roy Bostock

Chairman of the Board

Source

Here’s Second Letter From Carl

While you may take issue with the content of my letter, I take issue with your oversight of Yahoo! Again, I stand by my characterization of your “poison pill” severance plan and I find it humorous to see you attempt to defend it.

Roy, it is you who “misrepresents and misstates the details” of the plan. Much like the rhetoric in many well known political campaigns, you keep repeating misstatements in the hopes that by repeating misstatements enough times it will convince your shareholders that these misstatements are valid. For example, you repeated, “the plan was fully disclosed at the time of its adoption and should be no surprise to anyone at this point.” This is simply not true. The egregious magnitude of the dollar amount cost of the plan was never fully disclosed, nor was the email from your compensation advisor calling the plan “nuts.” While you keep repeating that the severance plan was in the “best interests of shareholders”, you neglect to mention that the financial cost of the plan could be immense. The documents obtained during discovery and released in the shareholder complaint show that Yahoo! estimates the maximum change in control severance expenses to be a staggering $2.4 billion if Microsoft bids $35 per share for Yahoo! You neglected to mention that the true cost to an acquirer may be even higher as the perverse change in control severance incentives may diminish the work effort of Yahoo! employees. In case you do not understand the plan, in addition to the $2.4 billion of severance expenses, I believe the plan will negatively impact employee behavior and degrade the ability of an acquirer to successfully integrate the acquisition. In the event of a change of control, the employee may decide not to work as hard in the hopes of cashing in on a robust severance package that awards up to two years salary and benefits, $15,000 of outplacement expenses, and accelerated vesting of stock options and restricted stock units. To make matters worse, it is not just the acquirer firing the employee that can trigger the severance package but the employee who may decide on his or her own to resign for “good reason” at any point within two years of a change in control. It is quite obvious to me that this plan impacts the price an acquirer would pay. Is it any wonder than an acquirer, once fully comprehending this plan, might not wish to negotiate any further? I again call upon you to honor your fiduciary duty to your shareholders and rescind this “poison pill” severance plan.

You asked, “what exactly would happen to our Company if you and your nominees were to take control of Yahoo!” I will give you my perspective on that.

– First, I would work to have the board replace your “poison pill” severance plan with an acceptable alternative.

– Second, I intend to ask our new board to hire a talented and experienced CEO (attempting to replicate Google’s success with Eric Schmidt) to replace Jerry Yang and return Jerry to his role as “Chief Yahoo”. Indeed, it was much speculated that Jerry would serve in the CEO role temporarily until a permanent CEO was hired after the board asked Terry Semel to resign.

– Third, I intend to ask our new board to inform Microsoft that unless any alternative transaction can insure a $33 or higher stock price (of which I am skeptical) all talks of alternative transactions are over.

– Fourth, I will ask our new board to offer publicly to sell Yahoo! To Microsoft in a friendly and cooperative transaction.

– Fifth, to the extent Microsoft does not want to make a proposal, I will ask our new board do a deal on search with Google, but only if it contains termination provisions that would in no way impede a subsequent acquisition by Microsoft.

Now let me ask you a couple of questions, Roy:

– Why don’t you, now that you have the opportunity, remove the “poison pill” severance plan that I find to be ridiculous and thereby remove a major obstacle to a Microsoft acquisition?

– In my opinion, Microsoft does not believe you will ever sell the entire company on a friendly basis. So why don’t you stop dancing around the subject and publicly offer to sell the company to Microsoft for $34.375 per share and promise to cooperate completely?

– Why are you still giving hope to Microsoft that there is a possible “alternative deal”? As long as there is the possibility of an alternative deal”, isn’t it obvious that Microsoft will not make a bid for the whole company?

Sincerely yours,

CARL C. ICAHN

Source

Yahoo’s Response

Leaving aside Mr. Icahn’s inaccurate interpretation of our retention

plan, we again note that he has no credible plan to operate Yahoo!.

We believe that Mr. Icahn’s suggestion that we cancel our retention

plan would have a destabilizing impact on Yahoo! and would clearly

not be in the best interests of our shareholders. Furthermore, his

suggestion that we put out a price publicly to see if Microsoft will

alter its stated position is ill-advised. As we have stated numerous

times publicly and privately, we are open to any transaction

including a sale to Microsoft if it is in the best interests of

shareholders.

Source

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Fish Has Bad Smell!

Google has a new icon and it sucks big mega time. It just stinks of fish.

Google Icon

Google said its not final, so not all lost. Read Google post about their fish stinking new icon and how it wants more of them.

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