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Search Engine Optimization is a practice that allows your target audience to recognize you as an industry leader by successfully placing your website as a top tier candidate among search results. When consumers or business representatives search for their intentions, they set out a goal to find a business that will serve their needs and cure their problems. Having a website appear on the first page not only conveys an image of market leadership, but drives highly motivated traffic your website.

Corporate, private, governmental and non profit organizations are recognizing the impact internet bears on their image, development and financial wellbeing. Billions of dollars are being poured into online advertising every year and SEO Expert recognizes that offline strategies do not hold their ground in virtual world.

Whenever consumers or business representatives search for their intentions, they set out a goal to source a business that will serve their needs and cure their problems. It is crucial to capture those individuals before competitors do.

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According to information week around 2 million users downloaded new Google Chrome.

Males dominated, comprising 73% of the visitors to the Chrome page with more than half between the ages of 35 and 49, Nielsen Online said. - Information Week

Chrome was the unexpected Google browser that came out of the sky, without notifications of any soft. There was some buzz for a week or so, but it’s all calm now.

Google had a link on it’s homepage to Chrome download, which is no longer there. Seems they have enough user base to test and improve.

Big G wants to bite off some market share from Microsoft with it’s IE at around 70% worldwide. I personally don’t think it will succeed doing that, since majority of internet users are “basic” users, who go out on the net to do tasks and are not even aware that “other browsers” exist. There’s also the question: “is it safe”. Safe or not, IE got trust in it and changing to third party is somewhat “risky”.

How do I know this? I seen average users and talked to them. There HUGE trust in old things, and new ones have this “internet scam” vibe attached to them.

In the short term Chrome was a success. 2 million downloads would make anyone smile. Let’s see how it does with important stuff - the long term and market share, cause the Goliath (microsoft) got balls too.

“The interest in all things Google was apparent in the online discussion surrounding the somewhat unexpected Chrome launch,” Jon Stewart, research director at Nielsen, said in a statement.

Looks like popular John Stewart has a boring double in a research company :).

We just launched Google Audio Indexing (aka GAudi) in Google Labs. The dedicated site offers more features, such as “search within video” and “sharing,” and a more robust user interface.

Aside from being able to search for terms mentioned in the video, you can click on a group of play buttons to bring you to the exact point in the video where the keyword is mentioned. In other words, if you’re searching for discussions the candidates have had about health, simply input that into the search field, and the best video result will be shown in the right pane. - Washington Post

This is pretty cool. To test this I searched for “Iraq” and this is how it looks:

On the left side are the search results. On the right side is the video, which you can search through as well.

Little Yellow marks are points in the video where keyword “Iraq” is mentioned. You can pick a different keyword and search within that video for other words.

PS

I recommend not to trust ANY mainstream media source when it comes to politics, since around 6 companies own ~90% of all the media we read, hear and see.

“A media system wants ostensible diversity that conceals an actual uniformity” - Joeseph Goebbels

Regardless, service is way cool. It’s gonna be even more useful when it exits beta stage.

Comscore: Over 5 billion video views occurred on YouTube in July 2008, according to new data supplied by comScore. That gave Google Sites a whopping 44% of the video market in the U.S. In a distant second is Fox Interactive’s MySpace with 3.9% of the market and 446 million videos watched.

142 million, or 75%, of internet users watched online videos in July. The average number of videos watched per viewer is 80.

92 million of those viewers hung out at YouTube, consuming an average of 54.7 videos. 54 million absorbed video content at MySpace, at an average of 8.1 videos.

Here are the charts for the complete picture of the top 10 sites:

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

More than 142 million U.S. Internet users watched an average of 80 videos per viewer in July. Google Sites also attracted the most viewers (92.1 million), who watched an average of 55 videos per person. Fox Interactive attracted the second most viewers (54.9 million), followed by Yahoo! Sites (37.6 million) and Microsoft Sites (32.6 million).

Other notable findings from July 2008 include:

• 75 percent of the total U.S. Internet audience viewed online video.
• Americans spent a total of 558 million hours watching online video during the month.
• The average online video viewer watched 235 minutes of video.
• 91 million viewers watched 5 billion videos on YouTube.com (54.8 videos per viewer).
• 51.4 million viewers watched 400 million videos on MySpace.com (7.8 videos per viewer).
• The duration of the average online video was 2.9 minutes.

Comments

Google dominates video views online. It was the right move to acquire You Tube. Though it still has hard time making money, video market share cap alone is well worth it.

Pretty Girls Get More Sphinn

I’m not much into social media like twitter, facebook and digg… but dying for some ideas to blog about I headed out to shpinn.

Browsing there are the same old posts

• 50 Ways to Take Your Blog to the Next Level
• The 6 Viral Seeding Must-Haves
• 25 Outdated SEO Terms & Tactics vs Their Modern Alternatives

Lists and tips, all good stuff, but time is limited and I don’t need to know that right now… but wait a sec… there’s something interesting… something different… something that’s worth my time… Is it a post? A tip? … a killer relevation? no…

It’s some face of a pretty girl…

and my thoughts go:

Girls do that? Is she OK? She looks good. Nice smile. hmm… i like her… Let’s click and look for some more. …. looking for a bigger picture… damn shpinn, they should make a photo album. Let’s see what she wrote.

As a result I ended up reading her article.

Weird?

We humans, like animals have preprogrammed, unconscious wiring, which is sex. In men, the magic chemistry that leads to sex called attraction, is switched on with pretty body looks. In women attraction is triggered by confidence, humor, dominance.

In mind mind, unconsciously, without me realizing it, in a matter of MICRO seconds the following happened:

• I spot the picture
• It’s not a male, so it’s not competition.
• It’s a female, a potential partner
• Analysis: physical traits pass filters, she’s a go.

Us guys have this happen without ever realizing it consciously. In fact our conscious brains control little of what we do. Think of the habits you do on autopilot which are hard as hell to break. Genetic wiring is 1000 times stronger than habits. In women this wiring manifests through testing. Women test men’s character unconsciously, to see if he is who he claims he is.

So what can girls get outta this? Take a sexy pic, plug it on shpinn and get horny male traffic.

“For more than 200 years, matters of local and national significance have been conveyed in newsprint–from revolutions and politics to fashion to local weather or high school football scores. Around the globe, we estimate that there are billions of news pages containing every story ever written. And it’s our goal to help readers find all of them,” - Google

Google is partnering with publishers to scan old newspapers and make them available online.

Not only will you be able to search these newspapers, you’ll also be able to browse through them exactly as they were printed — photographs, headlines, articles, advertisements and all.

A very ambitious goal, but it goes in line with Google’s corporate mission: “Google’s mission is to organize the world’s information and make it universally accessible and useful.”

Example: We’re On the Moon

What Gives?

This is exciting as hell. Doing research and investigating past matters, you can read old articles and connect the dots. For example, if the project delivers what it promised, you can dip 40 years back and learn different spin stories before Vietnam War, compare it to official records, independent investigations and come to conclusions.

Orwell 1984

Winston Smith worked at the Ministry of Truth. His job was to alter past stories in line with current official party line. If the party said in the past it would give 30 grams of chocolate per day, but delivered only 10, it was Winston’s job to alter past stories to “10 grams”. If in the past the party said it was at war with East Asia, but was at peace with it today, it was Winston’s job to correct it.

‘Who controls the past controls the future who controls the present controls the past.’ - George Orwell ‘1984’

With Google’s close relationship to Department of Defense, FBI and NASA the initiative sounds scary.

Is Google up to no good? Hmm… what you think?

Search Engine Roundtable post is not happy with several Google practices. It complains that Google artificially dupes some search results in order to make more clicks in advertising dollars. It this true?

It makes sense from business perspective, but it doesn’t make sense with the goal of maintaining best search engine in world. On top of that, Google’s success is based on relevancy and quality of search results and duping it will only hurt the bottom line. I personally think Google doesn’t dupe search results to make more money on ads, but intentionally focuses on information as opposed to commercial offers. This way natural search results give users information while ads sell relevant products and services. This is only a guess.

They also go on:

Those companies who typically have that tainted reputation are still trying to promote ethical business practices, but it’s almost “required” of them now to hire an outside consultant or company to push down those negative comments on RipOffReport and other consumer advocacy site results.

People love RipOffReport and Google gives people what they love. When it manages search results, the goal is to make money and provide best results on the web, even if the results include negative reviews. Sometime users want the negative reviews.

They go on to say:

You’re in a position where you are being trusted to provide *factual* results and information to your users based on their search behaviors. And lately, all you care about is making that click and earning that ad revenue. … At what point do you cross the line, create an indelible conflict of interest and eventually implode under the pressures of the investigative eye?

Being more in online marketing than SEO (other members in our company do SEO), I can’t back that statement, but it sounds convincing. There must be a trend only a search engine geek can spot :).

Do you think Google is getting more “in your face” with the money making?

Google is backing a multi-million pound plan to use satellites to provide internet access to three billion people in Africa and other emerging markets.

The company has teamed up with HSBC and cable television company Liberty Global to set up 03b Networks.

They are expected to announce an order for 16 low-earth orbit satellites today in the first phase of the £426m project, reports the Financial Times.

The satellites will be used to connect mobile phone networks in countries within five degrees of the equator to broadband internet services by the end of 2010. - Computer Weekly

HSBC and Google split the bill of $60 million between each other. The actual cost is £426 million which is around $748 million dollars. Internet will provide wireless internet access to third world, which is largely unconnected to the internet.

Greg Wyler, O3b’s founder, said that coverage would span from Spain to South Africa, and include most of South America, large parts of Asia and all South Pacific Islands. “We have the ability to offer pricing that is lower than what is being offered today. We have the ability to bring that to everywhere,” he said. - PCPro UK

The plan is to launch 16 low orbit satellites which will serve as signal stations for third world.

Truth to Reach More People

Apart from more advertising dollars, there’s a bigger opportunity. Internet is the only uncensored medium, where political lies, deceptions and manipulations are discussed without filters imposed by cable networks. There’s no reality distortion. Those who want facts, no matter how hard, can find them. This is an opportunity for the third world to learn more about how wars are manufactured, who owns their states and how to bring more good into their lives.

Third world countries are being exploited by corporations such as Shell, Monsanto, Nike and many others, who are ready to team up with gangs, dictators and governments to suppress, lie and kill people on the road to profits. Internet is the window of knowledge and I hope this project takes off.

TV and mainstream media have western population largely duped into paying attention to garbage like american idol and reality shows, while realities of political corruption and military genocides for control and profit never make it to the evening news.

Google is developing datacenters which will be put into shipping containers on water. Containers will be designed to create their own energy from waves that splash against the ship.

Google received a patent to do just that.

Crazy! But that’s not all.

“Microsoft is building one of the world’s largest data centers using shipping containers.” - Search Engine Watch

I don’t know about you, but this is surprising to me. Putting computers on water? Don’t they stop working after too much moisture? What if big waves come? What about the hurricanes? Wind? Other ships? Seems like a crazy idea, but according to the same article by Search Engine Watch:

“Google wouldn’t be the first to use shipping containers for servers. Hewlett-Packard, I.B.M., Dell and Sun Microsystems have all used the method”

Next time you’re walking past containers, there may be your Gmail in it!

NEW YORK & MOUNTAIN VIEW, CALIF. (September 8, 2008) – As part of its continuing effort to offer innovative advertising solutions to its clients, NBC Universal (NBCU) will join forces with Google (NASDAQ: GOOG) to form a strategic multi-year advertising, research and technology partnership. The two companies will work together to develop more effective advertising metrics, attract non-traditional advertising partners to NBCU and incorporate self-service buying opportunities through the Google TV Ads™ advertising platform.

Inventory from Sci Fi, Oxygen, MSNBC, CNBC, Sleuth, and Chiller will be made available to Google in the coming months, with potential to expand onto other NBCU properties in the future. - Google

Google is growing like a mushroom. TV ads and offline ads are the new frontier. Current advertisements offer little measurement and Google along with Microsoft intend to change that (if don’t know how Google TV ads work, learn here).

As Google TV ad network expands its reach, it looks more and more attractive to the big boys, as well as smaller advertisers who otherwise avoid TV.

I think at the moment, Google is focused on the reach aspect of TV ad business instead of profit. It has to have wide distribution to lure in more TV spenders.