Google To Purchase Valve
Google could be acquiring Valve which also owns Steam - one of the best content distributions, according to the Inquirer. Valve is also a game developer with titles like Half Life and has a game search engine, Source.
At first glance, Google acquiring Valve seems a little unorthodox. But considering Steam is the best game distribution platform on the market, maybe Google is trying to solidify its position in that space and branch out from its comfort zone. - Washington Post
Valve is an entertainment software and technology company founded in 1996 and based in Bellevue, Washington. The company’s debut title, Half-Life®, has won over 50 Game of the Year Awards and was named “Best PC Game Ever” in the November 1999, October 2001, and April 2005 issues of PC Gamer, the world’s best-selling PC games magazine. Valve’s portfolio of entertainment titles also includes Half-Life® 2, Counter-Strike®, Day of Defeat®, Team Fortress®, and Portal™. This portfolio of titles accounts for over 20 million retail units sold worldwide, and Valve games account for over 80% of the PC online action market. - Valve
Google Will Own Counter Strike
Counter Strike is the Papa of all online action gaming. It is the destroyer of young lives and the cause of failed grades. Half shaved kids, with red eyes and headset over their hairy heads kill time with the goal of becoming best they can be in the virtual battleground.
It’s like heroin. Anyone who tried Counter Strike knows it’s addictive power. From the second version which became a world wide hit, it set standards for entire gaming industry. It was like Google, but in action PC gaming. Now Google will own it, along with other hit titles like Half Life and Portal.
In Game Ads?
Google purchased Ad Scape in 2007, an in game advertising platform. So far it had little success with it and Valve purchase will open many doors through Steam.
Steam gives you full access to the way you’ve always wanted to play games. Buy and download full retail games, from new releases to classics. Check out demos and trailers of upcoming games. And make yourself at home in a community built by gamers, for gamers. It’s free to join and easy to use.
Most games available through steam are multiplayer based, so Google is likely aiming to incorporate Ad Scape to some of the games.
