Yahoo Updates It’s Content Ad System
Yahoo has updated its contextual advertising solution, Content Match. They say you won’t notice cosmetic changes, but what you will notice is that “It just works better.”
Yahoo has been long dissed about poor performance of their contextual advertising platform and it seems now taking first steps towards fixing it.
I think this is also a move to milk more money from their content network which is tiny in comparison to big G. Yahoo’s stock is lowest in history and they are taking the steps to fix it up by providing better services.
Content network brings money only when it works for 2 parties - the advertiser and site on which advertisements are put. Advertisers are concerned with sales, which content networks are bad at delivering and sites are concerned with money. Yahoo got to make 2 sides happy to make money money from this.
