Customer Personas Part 1
Doing an project for mortgage we developed Personas to better market the product. Each persona reflects potential clients. Since we dont need those personas any longer, you can use them for your own purposes. This is a 4 part article.
Competitive and HumanisticWant to get a home mortgage.
Connar and Betty are married for 2 years and have a kid coming in 6 months. They want to have it in their new home. They currently live in a condo and already have their sights on a house, which they want to buy. Betty went to the arts college and got a degree. She worked in an museum as a part time job while in college, and got a job as a designer right after college. Connar convinced her to quit the job and prepare everything for their upcoming baby. He knows he can pay the mortgage.
Connar runs his own business and can provide for both, but wants to make sure he can qualify for the house of their choosing. He wants the best his money can buy. Connar is the main decision maker in the family, but let’s Betty manage family related matters. Betty respects Connar and trusts him completely. Though he can provide for the family, they are both looking for a way to pay less on the mortgage. Connar also pays for Betty’s student loan and car loan.
Connar bought a condo when he was a cop for $150,000 and paid out $70,000 to date, which will go towards new home downpayment.
Their joint goal is to find a mortgage that will be financially friendly. Low rates and illustrated payment benefits of lower rates can be persuasive. Since Connor is busy, Betty will be doing research, before passing to husband for final word.
