Customer Personas Part 8
Linda and Alexei
Methodical and Spontaneous
Refinance. Both have bad credit scores.
Linda and Alexei are looking to refinance their mortgage, but have bad credit due to the busted business. Alexei ran electronics components distribution business which went bankrupt and left couple to live on credit cards. As a result they both came late on payments, on mortgage, credit and car loans. Now they are looking to shave off their monthly payment by refinancing at a lower interest rate.
Though their kids helped them, they still ended up with bad credit which closed a lot of doors for them. They are working to rebuild their credit, ever since Alexei got a stable job, but it will take a while. Refinance sounds like a good solution since it can lower monthly payments and let them focus on other debts. They are also looking at no cost refinance, where the closing costs are added to the mortgage. It’s a good payoff for lower monthly payment which they need.
Linda is the methodical personality and she pulls all the strings in the budget, household and the relationship. Alexei is more held back and doesn’t care for details as much.
