Customer Personas Part 9
Lynda Methodical
Methodical: 34
Education: Lynda got a degree in marketing and business management in Redeemer University College as 5 year program.
Work: She works for Alcatel Networks as a marketer and reports to the manager. Her duties include project quality control, creative and some management.
Financial: $43,000
Car: Ford Focus
Credit: Bad
Debt: Car debt of $5000 and over $9000 in credit cards.
Family: From England and live in England.
Linda took more credit cards as a way to help carry family through the crisis at the time Alexei went out of business. She blames him for his laid back attitude, while Alexei believes it wasn’t his thing anyway. She got in debt and was very late on payments. She talked to her husband and believes refinance will help them direct money towards more urgent debts and more importantly it help them get back to the lifestyle they had.
Lynda is a methodical person. On our website she will look at basics of refinance and ask questions such as:
- What are the fees associated with refinancing? What are the legal fees?
- How does it work? Step by step.
- How long does it take to refinance?
- Information about changing mortgage lenders?
- Are there any penalties for refinancing?
And more. She will also need an in-depth look at our process and approach to refinancing. After she grasps the basics she will want to know how we do it, what are upsides and downs (downs must be there) and how it all works. She will want a detailed map of our process. Having provided that, she will be inclined to go with us, since no websites do it and vivid details help her buying process. Her focus is on thorough look at how we refinance, what to expect and anticipate. She wants to plan and know everything ahead, to the last grain.
