According to internetworldstats.com there are 238,015,529 internet users in North America, 71.1 % of total population.
According to ComScore(internet analysis firm) Americans conducted 9.6 billion searches in December 2007 via 4 major search engines: Google, Yahoo, MSN, Ask. That’s 40 searches per each internet user, in December 2007 alone.
Why Do Marketing Firms Underestimate the Power of SEO?
- How many of 238,015,529 Americans internet users could be your customers?
- How many looked on Google for your type of products and services?
- How many new customers could you get as result of being on the first page? 10 per day? 95 per month?
Those are the questions that you must ask. As more and more we move towards digitized society, the greater the need for professional search engine optimization.
Myth: public relation companies and traditional marketing firms can deliver good results on the internet. The reality of the matter is that old style PR firms are accustomed to push marketing – pushing the message at prospects. This is not the way internet functions.
Internet has a society of its own, its own psychology and its own rules.
