Microsoft Reconsiders Search Brand
Search Engine Land reports that Microsoft considering to rebrand their search product.
New brand for Live Search? The Seattle PI discusses the potential rebranding of Microsoft’s online services. This is a very long-standing issue. There’s Microsoft, Live and MSN. At one point it appeared that all the online services would migrate to Live and MSN would be killed, but that didn’t happen. The company recently trademarked Kumo but it’s not clear whether and exactly how it will be used.
Microsoft has 3 brands, Live, MSN and Microsoft, with Live being the latest and the least known brand, MSN known as the online portal and Microsoft being the most widely spread. Danny Sullivan suggested Microsoft, drop Live alltogether and just feature the search Google style on Microsoft.com domain. I agree, since the address is well known, just as the brand. They should keep the MSN as a portal and kill Live from all the brands.
We`ll wait to see what Microsoft does.
