Search Engine Optimization and Internet Marketing Service

Having optimized your website - don’t stop at it. Add new content. Look at it like an ongoing process. If you hired an SEO Expert for the actual optimization - you can add on top of it by writing your own articles and creating separate pages.

Who knows better about your business than you do? Who knows better about industry? Definitely not your SEO company. Though company writers try to stay on top of it, sometime an insightful article on something intriguing to your audience is better.

Do not look at it as a chore. Do it twice a week or once a week for 500 words. The point is to stay consistent. When Google bot comes, it has a question - is there anything new over here? If it sees new content, it’s an indicator that the site is active and that value is added on constant basis. Google’s mission is to drive relevant value to the visitor and the more you help it the more Google will give it’s love. Of course there’s many other factors, but content is one of the jewels in the crown.

Some Tips how to Write SEO Friendly

We already discussed how to find topics and what software to use for publishing, lets touch some of online copywriting.

People do not read once they land on your page. They - scan through the text. Here’s a good example:

You are reading a book: read - read - read - backup to re-read a difficult passage - read - read - lick thumb to turn page - read - read - read - and so on.

If you are reading a website: scan - read - click - scan - click - scan - read - read - click - scan - click - type - click - type - click

People engage on web. They are in a hurry. So breaking down your content in scanable blocks is essential to maintain the reader.

• Use short paragraphs
• Use Emphasis(bold, italics, colour)
• Headlines to Break Ideas
• Introductory Paragraphs
• Bullets to attract attention
• Link that engage

A well formatted page should be easy to scan through. If reader is interested he’ll stop and give you a shot, while untargeted traffic is unimportant.

You can get some good tips on writing online over here.

I was going to write about online persuasion and architecture, but since I am still trying to crackle it, I decided to put off the task until I gather more insight into the topic.

So thinking, what should I write about? I recently stumbled on a white paper released by U.S. Dept of Defense, laying out a sneak peak for years 2007-2032 detailing it’s plans for unmanned drones and autonomous weaponry. Truly a tip of iceberg, as this stuff is probably already in place. But would you be interested? Nahh I know you got that mouse button aimed at that little X on the top right had side.

So lets talk about…. business?

You’re probably:

• Business owner
• Working towards a business
• Thinking about owning a business
• Wanted to own a business at one point
• Failed

So which one are you? One thing for sure, everyone at some point wanted a business. A real profitable thing, which you do every day on your own terms, without a boss.

Everyone wants or wanted one. Myself, I’d have to put a little checkmark to “failed”. =) It was a bad plan(or no plan) and poor execution. But I’ve learned a lot of value on the way, which couldn’t have been learned if I didn’t try. It also lead me to landing a job with, I take it the most wonderful company in Canada(no BS). So from bad comes the good?

What does that tell you? Give it a shot. Don’t matter if you fail, you’ll pick up valuable lessons on the way, that will help you in your next attempt. Don’t think of failure. Imagine dating. You can read all the books you can, but when it’s business time it’s your experience that cuts it.

What I learned:

Do market research. Don’t rush in thinking “it’s all good”. You’ve got to know how thin the ice you’re walking on is and how many people are walking on it with you. The crowd is one of the most important factors. There’s plenty of profitable business models out there. For example SEO. Corporate contracts can go well over $100.000 US, but guess what? It’s crowded. There so many would be companies, real guys are getting props just by being good at what they do. Unless there’s really something unique about you, or you have extreme passion in the field - don’t go there. You may go there, but again only if there passion boiling at 6000 C inside you. I heard John Grisham got turned down 16 times before publishing his first book.

That brings us to the topic of passion. That’s something so beautiful you’d have to experience. A feeling of doing a deed, where there’s no time, no distractions and hunger(ok there’s hunger, but you don’t give a fly). So yes, if there’s the passion for anything - follow that thing. A a good fella by the name of Joseph Campbell once said:

“Follow your bliss and the universe will open doors for you where there were only walls”

If you’re persistent enough, something good will manifest.

Another thing is the discipline. Maintain focus. Successful people are the most disciplined. They don’t need a head over their shoulder telling them it needs to be done. They go out and do it, even if it’s a drag at times.

So is there a formula for a successful business? Nope. There’s the general info you can follow, but when it comes down to business it’s about your passion, discipline and ideas. There’s no text book that will tell you how to make a business in 10 easy steps or 445 pages to that matter. Burn them now.

Visit our other blog today Why? Just check it out =).

Ladies and Gentlemen,

We’re proudly to announce our updated blog-engine using wordpress 2.3.1. Maintenance was taken place today, Saturday November 3 2007. We welcome any feedback. Iif you see any problematic with the new upgraded version, please contact our webmaster . We continously maintaining and working hard to assure this blog is running appropriately to enhance our daily posts.

Thank you & we apologize for any incovenience that may cause.

 Sincerely,

 SEO Expert Blog Administrator

www.optimization.ca