Search Engine Optimization and Internet Marketing Service

Great Copywriting Resources

A list of must read articles on online copywriting

“Perception of Fonts: Perceived Personality Traits and Uses” - Fonts are unique to personality types and different people prefer different fonts.

“Headlines: Do You Really Need 200 to Land a Good One?” - Your first message to the reader is a headline. Miss it and he’s gone.

“Nobody Reads Web Pages — But Everybody Engages Websites” - Eye opener if you don’t already know people scan sites.

“Long Copy vs. Short Copy Tested” - How long should you copy be? A great saying goes: “Copy should be like woman’s skirt - long enough to cover the essentials and short enough to be interesting.

Web Economy Bullshit Generator - Benchmark global methodologies designed to brand real-time ROI, generate B2B interfaces, grow synergistic metrics, enhance rich infrastructures and implement next-generation vortals.

“Six Types of Words That You Should Axe in Business Writing” - more of bullish words that have no place on your pages

From The Groks

GroksDotCom are the inventors of persuasion architecture and have very talented copywriters.

• “Going for Broca: Show Don’t Tell in Action” — GrokDotCom
• “Time vs. Money” — GrokDotCom
• “What is Substance?” — GrokDotCom
• “Style vs. Substance” — GrokDotCom
• “Pain vs. Gain” — GrokDotCom
• “Intellect vs. Emotion” — GrokDotCom
• “Emotional Perspective Redux” — GrokDotCom
• “You Ain’t All That! — A Marketing Copy Autopsy” — GrokDotCom
• “Activate Your Verbs” — GrokDotCom
• “If Your Personas Don’t Talk, Fire Them!” — GrokDotCom
• “Dishing Out What the Customer Really Wants” — GrokDotCom (Engaging different personality types.)
• “Eyetracking, Heatmaps & Gaze Plots! Oh my…” — GrokDotCom (Learn how to structure content to write for different personas on the same page.)
• “Persuasive Copywriting for Beginners (And Dummies!)” — GrokDotCom (Engaging different personality types.)
• “The Intrigue Continuum” — GrokDotCom
• “Accentuate The Negative” — GrokDotCom
• “When Developers Write Copy” — GrokDotCom
• “Inspiring Online Credibility” (a three-part series) — GrokDotCom
• “Screencast: Building Trust & Credibility Online” — GrokDotCom

Best Copywriting Blogs

Copyblogger — Brian Clark

The Copywriter Underground– Tom Chandler

Grammar Girl — Mignon Fogarty

ChrisG — Chris Garrett

ProBlogger — Darren Rowse

The Copywriting Maven — Roberta Rosenberg

WebInkNow — David Meerman Scott

Visual Thesaurus

Word Spy

SEO Expert Copywriting Series

• Online Copywriting Tips
• Online Copywriting Tips 2
• Online Copywriting Tips 3
• Copywriting For a Web Site
• Copywriting For a Web Site - Part 2
• Online Copywriting Tips(SEO company)

Good Luck!

As a business owner you have much more on your head than your website. After passing a marathon to the SEO company you don’t want to touch a grain of sand on the site, afraid to hurt rankings.

One thing that will never hurt your rankings are articles related your field.

Google likes to see new content and if you’re able to provide it from day to day, Google will love you more. And Google love as you know, means profits.

How to Crease SEO Safe Content?

Don’t touch your website in general. Leave that to search engine optimization professionals.

Request them to install a blog instead. A blog, is short for “web-log”. It was originally designed as a journal, but became the new internet media, being used for news reporting, tips and other good blemish.

Once your company installs a blog - roll up your sleeves and prepare to let out some of that knowledge outta your head.

The ground rule. Internet was created on basis of sharing knowledge. From server to server, people shared what they knew. First internet users were colleges and universities. The ground truth is solid to this day.

What this means to you as a business owner is that you must share some of your knowledge. It doesn’t have to be your secrets, but something that can provide a degree of value to the visitors(the more the better).

Get down once week, for an hour and write a 500 word article. Whatever it is, write about it. Once you write give it a name and post it on your blog. As google bot comes, it’s going to see new content, which indicates that your site is active. This is an advantage, over competitors that stay static.

One of the most popular blog software programs is called WordPress.

Just let your SEO company know, they’ll know what you’re talking about.

Some Blogging Tips

Here’s some tips. I am not a professional, but learned a couple of tricks.

Do general keyword research. If you don’t know anything don’t worry, It’s easy.

Here are some keyword Research tools. Simply type in your word of interest and the tool will show actual searches.

Google Adwords - i recommend Google over all.

WordTracker

KeyWord Discovery

So for the word “flowers” Google Adwords generated:

• flowers
• wedding flowers
• send flowers
• flowers com
• flowers online
• silk flowers
• cheap flowers
• flowers delivered
• flowers delivery
• fresh flowers
• mothers day flowers

Now you know what people search for. Go ahead and pick a keyword. That keyword is your topic. Just write naturally, without worrying about repeating the keyword, as it doesn’t matter as much anymore.

Create one blog a week and Google will love you more. It’s your business and industry, write about it.

When you get tired of “flowers”.

If you get tired of your topic, you can write about something related to it. For example, I write about SEO almost on daily basis. Sometimes it becomes a drag. Just too much of the good thing isn’t always good. So I take a break and write about something related to the field. Like technology, internet, Microsoft and so on. This keeps the relevancy bar without loosing the focus in Google’s eyes. Here’s how Google sees keywords.

As you can see, writing about plants, trees and plant festival isn’t too much off and will not hurt your positioning. If you do however switch the topic too much, for example start blogging about cars, constantly, Google will take notice. So don’t do it.

Good Luck.