Search Engine Optimization and Internet Marketing Service

Sometimes Google marks websites which are harmful on search results to prevent users from getting spy ware, viruses and other malware. If you were labeled as “dangerous” by accident or for a reason, you can remove the label by following the steps:

• Clean up your site / server of all malware. If you don’t think there are any, run a scan to be sure.
• Next, go to webmaster tools and request a review (explaining the details).
• It will take anywhere from few hours to few days to review the website and get back to you.

Webmasters are eager to have a Google malware label removed from their site and often ask how long a review of the site will take. Both the original scanning and the review process are fully automated. The systems analyze large portions of the internet, which is big place, so the review may not happen immediately. Ideally, the label will be removed within a few hours. At its longest, the process should take a day or so. - SEO Roundtable

Once you learn search engine optimization without having a specific business model, 2 routes open up.

1. Open a search engine optimization company.
2. Go into business on your own.

Going into business on your own.

Search engine optimization knowledge is enough to start online business and make few hundred bucks a week from the start. As you progress it is also possible to accumulate great capital and supply yourself with very comfortable living.

Don’t get elusive though, first several months will not be crowned with success, but rather low earning projects and burned ideas. As you gain experience, understand markets betters and get a feel for the game, real opportunities will present themselves. When you are ready - you will see it.

In this article we aim to show ways to get started online with search engine optimization knowledge.

Monetizing Your Passion

Nothing is more fun than doing what you love and getting paid for it. Brainstorm and write down topics of particular interest and then explore monetization models for each.

Google Adsense - get paid every time users click on an ad. This is the most popular site monetization model, but it doesn’t earn much (on a single website). Advertisements are automatically driven by contextual relevancy. Layout can be custom matched to website color scheme. Earnings rise as visitor traffic rises (more users click on ads), thus increasing search engine rankings directly impacts profits.

Other Contextual Networks - Yahoo Publisher Network, Vibrant Media, Kontera, Look Smart and others. These networks are less relevant and are at least 1/3 size of Adsense, meaning there’s less competition with lower bids than on Google.

Affiliate Programs - there are several types of affiliate programs.

According to ComScore(internet analysis firm) Americans conducted 9.6 billion searches in December 2007 via 4 major search engines: Google, Yahoo, MSN, Ask.  That’s 40 searches per each internet user, in December 2007 alone.

Why Do Marketing Firms Underestimate the Power of SEO?

• How many of 238,015,529 Americans internet users could be your customers?
• How many looked on Google for your type of products and services?
• How many new customers could you get as result of being on the first page? 10 per day? 95 per month?

Those are the questions that you must ask. As more and more we move towards digitized society, the greater the need for professional search engine optimization.

Myth: public relation companies and traditional marketing firms can deliver good results on the internet. The reality of the matter is that old style PR firms are accustomed to push marketing – pushing the message at prospects. This is not the way internet functions.

Internet has a society of its own, its own psychology and its own rules.

If we rewind back to the times of industrial revolution, we will easily draw parallels with what is going on with the media today. Let me explain.

When electricity was invented, it took more then 50 years for it to be adopted, even though it was more reliable, more effective and efficient than steam power. Giants who relied on coal largely underestimated and disregarded it, due to the frightening costs associated with changes and due to the big ego, of being invincible.

At the time, smaller companies and start ups detected an immense advantage of using electricity over coal and went for it. As the inevitable changes took place, giants who were slow to change either disappeared from the scene or were forced to change to electricity, while smaller, more adaptable companies became leaders.

This is the trend we’re seeing right now in marketing. As majority of people now have access to the internet(on the west), they rather do their own research and find businesses themselves.

Using search engines is convenient. Any information is at the fingertips. Any company and any business can be found.

People are not rushed or pushed and appreciate it. They make decisions at their own pace, based on information given to them by your company.

Businesses that show up among top results are regarded by many is industry leaders, regardless of offline presence.

Design for market visibility.

When prospects search, they set out a goal to find a business that will serve their needs and cure their problems. Having a website appear on the first page showing exactly that, when they search for it - is our passion.

SEO Expert will recode your website in adherence with World Wide Web Consortium standards and build standard compliant web infrastructure in order to appeal to search engine algorithms and to search engine robots (software that scans world wide web). In return search giants such as Google, award participating websites with greater market outreach in a form of increased search engine rankings.

SEO Expert employs a specialized group of “clean coders” who sweep the sites five days a week, from 9am to 5pm - all in an effort to get you more visibility and increased market exposure. Whilst in the process of reformation SEO Expert team can fully maintain the exact outlook of the website, without affecting the psychological appeal of already existing customer base.

Keyword Research.  

We know exactly what your prospects want, and how they want it.

Internet is a medium based on words. People search using words, people read words, highlight words, copy words and delete words. Knowing the right words prospects use to search for you is crucial in order to show at right time, to the right person, at the right place.

The essence of search engine optimization lies with keyword research and it is our mission to source the most frequent, defined and profitable words used by your target market.

Whenever people put their intentions into the search box, they leave a footprint in a form of key phrases, which are stored in specifically allocated databases. Number of companies discloses this information for a flat fee, allowing SEO Expert to conduct research and choose the most high return, traffic rich words to capitalize on.

We help you create effective online revenue growth strategies by sourcing industry terms used to find your business. After gaining insight into the intent behind the keywords, we harness the rest of our optimization strategy to correspond to those intentions, in order to drive and convert the highest number of targeted traffic possible.

Convert for growth.

Successful copywriting at it’s core is meant to please and inform readers –  successful search engine copywriting in it’s heart compels guests to take action and serves as crawling base for search engine spiders (software that scans web pages).

Spiders analyze content, calculate the density of the keywords, diagnose it’s structure and assign the importance of a page to the index, which is then presented in the form of search results to the end user.

SEO Expert structures and integrates keywords within your content that serve as groundwork for increased market exposure by the search giants, at the same time blending it with user focused sales pitch raising chances for conversion of visitors into customers.

We carefully analyze keyword queries and pinpoint the most suitable and appealing writing style for your target market

SEO Expert structures and positions keywords within the copy

to find out fitness, quality and suitability of the pages in order to assign it to the appropriate section of the topic, which are then given to the prospect in form of search results.

Strategize for exposure – link building.

When a website links to you, search engine considers it a vote for your site. If a big site links to you, search engine considers it a big vote. The more votes you have, the higher the chances of you being elected. SEO expert gets you enough votes to be elected as the right candidate to appear on the first page of search results.

We broaden your online publicity by establishing relationships with leading industry directories, private and social networks. We aggregate a number of links pointing to the website and raise a natural flow of qualified, determined visitors, while increasing page rank assigned by the search engines.

SEO expert will execute the following practices to the raise the number of leads.

• One way linking
• Reciprocal linking
• Traffic exchange
• Directory submissions
• Shopping/trade platforms submissions

An organized, manually executed link building campaign, constructs awareness block by block, carefully and surely expanding global market outreach given by the search engines.

SEO Expert understands business challenges from online, corporate and financial perspectives, and has adopted tactics of search engine marketing, that help outpace competition.

Initial Analysis.  

We study your current internet market share, analyze competitive market stakes and draw out an expansion plan in correspondence with your growth objectives.

Search-friendly coding.

We dissect the fitness of your WebPages in correlation to search engine algorithms, then recode and optimize its structure to attain higher search engine ranking.

Keyword Research.

We open the gates of user search behavior, via detailed analysis of queries contained within keyword databanks. Dissection of such information gives SEO Expert professionals insight into the most suitable, traffic rich, profitable keywords, which then serve as the primary ground for our online market expansion strategy.

Search Engine Copywriting.

We construct website content that expertly conceals densely populated keywords, used to attain high search engine visibility and induce interest in potential customers.

Link building.

SEO Expert team generates leads, and increases market share of your website - by developing strategic relationships with industry related sites, portals and directories.

Service and continuity.

Once SEO Expert institutes your organization as a primary industry figure through outlined practices, our team shifts to a second phase, designed to defend of your online market and revenue stakes against competing interests.

Understand your competition.

We examine competing businesses and pinpoint their fields of influence in online trade, shopping and search engine marketing. We use this intelligence to draw out expansion strategies designed to outpace, outrun online competitors and recapture their stakes.

SEO Expert team will:

• Analyze amount of inbound links to your main business rivals.
• Analyze their first and second and third tier keywords.
• Analyze competing online placement throughout virtual directories

Once we collect this information, we constitute a blueprint for your market expansion campaign. SEO Expert fully recognizes the impact competitors can play on revenue growth and budget spending, therefore we design our campaigns to outpace and leave competition where it belongs – below you.

read more….

Search Engine Advertising

As advertising undergoes sweeping changes, management must find new means to improve shareholder value while keeping budget risks to a minimum.

Where do you capitalize and get a high Return on Investment?

Markets have shifted to become consumer driven and no longer react to direct, forced advertising model as they did before “dot com” revolution. In the 21st century, buyers prefer to compare, research and find opinions, before they devote their cash to merchants and service providers..

Search Engines stand at the heart of consumer purchasing decisions, and are used as a tool to pinpoint and analyze products. From a local restaurant, DVD player, concert ticket - to multi million dollar expansion joints for extension bridges, search engines serve as starting point for consumer initiative. A strategic online search engine marketing program is more essential now than ever before.

SEO Expert employs a cross-functional team of professionals and deploys a number of strategic techniques that organically position businesses on the first page of search results, making it easy for the prospects to find you, when they need to find you.

Our team will optimize for the following search engines.

• Google
• Yahoo!
• Microsoft Live
• Ask.com

Drafting on our broad real world experience, SEO Expert serves as a trusted advisor to a wide range of clients, from all industry categories, helping organizations of all sizes to make right decisions that affect their online profits. Our Montreal office has the people, relationships, expertise and the tools to help our clients achieve their revenue growth objectives, by ethnically shaping their search engine marketing campaigns.

Our services span across a wide array of practices in an effort to deliver full internet marketing service.

• Search engine optimization
• Advertising campaign management
• Online PR management
• Web and data driven application development
• Online media development

Learn more

Custom Search Marketing Services

If your business requires full SEO website development from ground up, you are engaged in ultra competitive market or looking for other SEO service solutions, please contact us. We can consult, train and develop customized search engine optimization campaigns.

Estimated Timeframe for Results

Quality Take Time

The estimated timeframe for long term ethnical first page search engine placement is between 2 to 6 months. Timeframe largely depends on your industry, competition and state of the website.

IMPORTANT NOTICE: Please keep in mind the difference between blacklisted optimization techniques and ethnical SEO services. “Black”(those who use banned methods) search engine optimization service providers may offer shorter timeframe, however, once caught in the act your website will be at least temporarily removed from search results.

Why Does it Take So long? Quality SEO services take time primarily due to trust factor incorporated into search engines. Search engines will not allow websites to the first page unless proof of quality is abundant. That proof is represented with link popularity, high relevancy pages and click rate. In other words, search engines are very careful. Our task is satisfy them and execute long lasting SEO campaigns.

Not Quite Ready to Commit?

We understand you want to explore options, compare and do some calculations. Please keep in touch with us. We have helped variety of businesses grow their revenues through professional search engine optimization services. Regardless of your needs, we will be happy to hear from you.

Optimize for Revenues

Our aim is to take top industry keywords and put your website on the first page throughout major search engines. Number of keywords we optimize for depends on your business goals and budget.

SEO Expert offers various search engine optimization services:

• Entry Level SEO Services (below)
• Market Expansion
• Full Suite SEO Campaign
• Custom Search Marketing Services

Note: we can mix and add custom features to each SEO service package described below.

Entry Level SEO Services

We take 5 top industry keywords and launch search engine optimization service campaign that propels your business to the first page on major search engines for your most searched keywords. Expect extensive content enhancement service, targeted search traffic, local search engine inclusion and optimized press releases.

Entry level optimization services allow your business to get the most out of your marketing budget as quality, pro-level SEO will drive highly motivated customers to your website, increasing offline leads and direct online sales. During this campaign we will focus on one general keyword and optimize for local markets, driving customers who are looking to meet face to face with your company.

This SEO service is ideal if you’re on a tight budget.

Best Suited For: Small business operations, non complex websites targeted at local or niche markets. Primarily Business to Consumer(B2C) fields.

Price: Expect to spend a couple thousand dollars. Final number depends on the level of your online competition, your field and initial state of the website. Minimum is $3000.

(note: we are able to fully maintain the design, feel and outlook of your website)

Let us know what your short term and long terms goals are, as we will be able to assist you with it. Contact Us.

Compete.com and Yahoo Site Explorer

Yahoo Site Explorer

A useful tool in the arsenal of SEOs is Yahoo Site Explorer. With Site Explorer, you can find out how many external links Yahoo found pointing towards your website and how many of your pages it has indexed.

This tool is similar to Google Webmaster Central, but it has less features.

The advantage of Yahoo Site Explorer over Google is link intelligence. With Google Webmaster Tools you’re limited to data about your own website. There isn’t a way to get data on competitors. With Yahoo Site Explorer you can look at competitors and find out how many out site links point to their sites.

Many state you should not use this data for Google optimization. We still find very useful is spotting websites and approximate number of outside links. You can try Yahoo Site Explorer here.

Compete.com

This is a keyword intelligence tool. With compete.com you can run analysis on any website and find out what keywords send their visitors. You can also purchase “industry” keyword lists, with over 5000 phrases per industry. This is useful in keyword marketing research.

Compete.com site comparison and traffic tool is useless and gives wrong data, just like Alexa. Do not rely on it for site traffic intelligence, but only for keyword data.

Compete.com is limited to US.