July 2008 Online Video Rankings
Comscore: Over 5 billion video views occurred on YouTube in July 2008, according to new data supplied by comScore. That gave Google Sites a whopping 44% of the video market in the U.S. In a distant second is Fox Interactive’s MySpace with 3.9% of the market and 446 million videos watched.
142 million, or 75%, of internet users watched online videos in July. The average number of videos watched per viewer is 80.
92 million of those viewers hung out at YouTube, consuming an average of 54.7 videos. 54 million absorbed video content at MySpace, at an average of 8.1 videos.
Here are the charts for the complete picture of the top 10 sites:
| Property |
Videos (000) |
Share (%) of Videos |
| Total Internet |
11,425,890 |
100.0 |
| Google Sites |
5,044,053 |
44.1 |
| Fox Interactive Media |
445,682 |
3.9 |
| Microsoft Sites |
282,748 |
2.5 |
| Yahoo! Sites |
269,452 |
2.4 |
| Viacom Digital |
246,413 |
2.2 |
| Disney Online |
186,700 |
1.6 |
| Turner Network |
171,065 |
1.5 |
| Hulu |
119,357 |
1.0 |
| AOL LLC |
95,106 |
0.8 |
| CBS Corporation |
69,316 |
0.6 |
*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.
More than 142 million U.S. Internet users watched an average of 80 videos per viewer in July. Google Sites also attracted the most viewers (92.1 million), who watched an average of 55 videos per person. Fox Interactive attracted the second most viewers (54.9 million), followed by Yahoo! Sites (37.6 million) and Microsoft Sites (32.6 million).
| Property |
Unique Viewers (000) |
Average Videos per Viewer |
| Total Internet |
142,507 |
80.2 |
| Google Sites |
92,130 |
54.7 |
| Fox Interactive Media |
54,845 |
8.1 |
| Yahoo! Sites |
37,610 |
7.2 |
| Microsoft Sites |
32,640 |
8.7 |
| AOL LLC |
22,959 |
4.1 |
| Viacom Digital |
21,142 |
11.7 |
| Turner Network |
18,666 |
9.2 |
| Disney Online |
15,899 |
11.7 |
| Time Warner - Excl. AOL |
15,345 |
3.2 |
| Amazon Sites |
11,690 |
2.5 |
Other notable findings from July 2008 include:
- 75 percent of the total U.S. Internet audience viewed online video.
- Americans spent a total of 558 million hours watching online video during the month.
- The average online video viewer watched 235 minutes of video.
- 91 million viewers watched 5 billion videos on YouTube.com (54.8 videos per viewer).
- 51.4 million viewers watched 400 million videos on MySpace.com (7.8 videos per viewer).
- The duration of the average online video was 2.9 minutes.
Comments
Google dominates video views online. It was the right move to acquire You Tube. Though it still has hard time making money, video market share cap alone is well worth it.
