Ask.com Explains Homepage Skin
Recently Ask.com featured an entire page ad for a movie “Night at the Museum”, which got some negative feedback from professional search community.Spokesman for Ask.com contacted Search Engine Watch and explained:
The Night at the Museum skin is not an ad per se, but rather a promotional exchange. Ask.com is being featured in the film, and, in exchange, Night at the Museum is being featured on Ask.com.
Seems like a fair exchange, but do those type of ads repel people? We don’t know until some factual data comes out. In a sense Ask is doing what it can to acquire market share in a somewhat uneven battle against the heavy weights.
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