PPC Pay Per Click Advertising Management
Optimize Spending, Reduce it. Test, Convert and Improve Your PPC.
- Optimize, convert and profit from pay per click campaigns across Google, Yahoo, Microsoft and Ask.com.
- Test effectiveness. Drop what doesn’t work. Focus on what does. Reduce budget and get more from it.
- Research keywords throughout your audiences’ research/buying cycle and bid across pay per click platforms.
- Coordinate pay per click with search engine optimization for maximum impact.
It’s all possible. It’s a matter of knowledge, expertise and strategy.
Knowledge…
Who are we to speak of knowledge until you trust us? We are:
- Google Qualified Consultant
- Yahoo Search Marketing Ambassador
- Microsoft AdCenter Excellence Member
SEO Expert has successfully passed all knowledge and PPC management tests from Google, Yahoo and Microsoft.
Certifications are only blueprints for knowledge. Real knowledge comes through actions and…
Expertise...
You campaigns will produce sign ups, sales and phone calls through application of expertise. SEO Expert has coordinated pay per click campaigns for corporate and private companies in Canada and US. We met objectives and produced results in business to consumer and business to business marketing campaigns.
PPC Management Strategy
SEO Expert starts with modification of keywords throughout campaigns and ad groups to bring instantaneous improvements. Sometimes a negative keyword can add instant savings to the budget, which was otherwise wasted. At other times keywords need broader reach, more geographic exposure or more comprehensive lists.
Modification is there to produce short term improvements and to identify what can be dropped, improved and added to the campaign. It draws a plan of action.
Keyword research follows modification. Though Ad platforms like Google, Yahoo and Microsoft provide keyword selection tools, they are limited in data. To collect maximum from your advertising dollars, SEO Expert uses broad keyword research databases. The goal is to source all possible key phrases used by potential customers on search engines and then bid on them throughout advertising platforms, sometimes for phrases that have little or no competition, yet deliver high conversion rate.
Learn more about our approach to PPC management.
You Don’t Have the Budget to Miss
As a marketer you don’t have the budget to test. Each click depletes money and each click must bring something with it. To expose your brand, cater to future customers and ultimately convert visitors you need a solution that gets results.
SEO Expert manages your pay per click campaigns to:
- Increase clicks
- Improve ad position on search results [improvement of quality score, CTR, page load time, relevancy]
- Decrease costs per click [improvement of quality score]
- Optimize campaign budget [drop under performing keywords, optimize ad groups]
- Add/manage comprehensive 1000+ keyword lists to harvest maximum returns from paid search
Give your PPC a ROI that makes you smile.
Learn more about pay per click management.
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