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Local Search Engine Optimization Strategy

Get More Customers to Your Office or Storefront

Local search engine optimization strategy is fundamental to all businesses that have physical presence such as an office, store or warehouse.

Local search engine optimization lets companies drive qualified customers to real world office / store locations. It is a method of attracting visitors from search engines to a website, while final transaction takes place in physical world (not online). Your website serves as leads generator, while you, your sales reps or store representatives close the sales.

Local search engine optimization strategy is optimization for keywords that indicate local city or town.

For example:

• "Toronto mortgage broker"
• "New York lawyer "
• "Quebec porsche dealership"

Keywords indicating that searchers want to find a company in a specific city or town. Visitors using such keywords are ready for business and simply need to find the right company.

This strategy is especially effective for individual professionals or small businesses that operate in one city.

If you’re a larger company and operate on provincial / national level, you can target customers in different Canadian and American cities. There is no limit to the number of cities you can target as we can develop massive campaigns aimed at over a 100 Canadian and American cities (or the ones you select).

Optimization for Local Search Results

When users search with keywords that indicate city names, search engines bring up results from their maps (Google Maps, Yahoo Maps, Live Maps, Ask.com Maps).

As a result, businesses that show up on top of local search results get the most clicks.

In order to be listed in local search results, your website must be included in search engine map services and it must satisfy local ranking algorithms. For this purpose, SEO Expert developed local search engine map inclusion service which lists your website on search engine maps (i.e. Google Maps) and influences different factors in order to take best local search engine listings.

Map inclusion is key development in local search engine optimization, since search engines bring up local search results 60% – 65% of the time for all key-phrases that include local city or town names.

Savvy marketers benefit from this service by having their websites listed on the best and most visible spots on the page. Sale friction gets reduced as well, since potential customers can quickly locate your phone without ever leaving search engine pages.

Explore search engine map inclusion services.

More Strategies:

• Global Strategy
• Local Search
• Provincial Search
• Product Search [retail]
• Map Inclusion