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Product Advertising - Product Search Engine Positioning

Drive High Converting Visitor Traffic To Your Product Pages [Retail SEO]

More revenues require more visitors to take action, more people to order, fill out forms or pick up a phone. If you’re an online retailer, offline retailer or a business that sells physical goods SEO Expert has search marketing solution for you.

Product search engine optimization is a strategy that drives customers who actively search for products you sell. Unlike global optimization, product search engine optimization targets long key phrases [3 to 8 words]. Users who search with longer key phrases know exactly what they want, because they refine search to the last detail. This means visitors are at the final stage of the buying process and simply need a website that will offer the right product.  

Keyword examples of products on search engines:

• "buy canon EOS 30D digital camera"
• "zero down fixed rate mortgage Toronto"
• "3 carat diamond 18K gold ring"

How Product Search Engine Advertising Works

Product search engine optimization works with long keyword phrases. Through keyword research our team identifies key-phrases that specifically name your various products. Those key phrases are usually 3 - 8 words long and describe model numbers, product names and brands.

SEO Expert takes your products pages, and one by one adjusts titles, tags, metadata, text copy and links in order to rank products on search engines. We also get more links from 3rd party websites. Links tell search engines that your website is highly important and thus it gets propelled to high search engine spots.

With this service, expect high search visibility for vast portion of your inventory. If you have a dynamic or database driven website or use shopping cart software, check our database website optimization.

Optimize Your Online Store To Sell More Products

You’ve invested a small fortune in your website. Maybe a big one? It has to sell to produce revenues. Product search engine optimization supplies you with visitors from search engines, who already made their mind and are ready to purchase your products.

Of course we don’t want to create delusions. Not every visitor who clicks on your page will purchase, but a percentage will. Just like not every shopper will purchase in a real store. There are searchers who want to see pictures, compare prices, read descriptions. There also shoppers who did their research and want to get through with the purchase. Those are your kind of visitors.

On top of product specific SEO we:

• Attain high search positions for most competitive keywords in your industry on major search engines.
• Maintain existing search engine rankings with link updates and new content addition
• Optimize new products and inventory for high search engine visibility
• Counteract to competing websites engaged in SEO for exact products and product lines.

Easy Sales...?

Think of all potential customers who head out search engines with literally, their credit cards out and ready. Amazon.com understands this and aggressively optimizes its pages. Just search for any book on Google or Yahoo, Amazon shows up 95% of the time.

Product search engine optimization is a must if you have an online store.

If you rely on pay per click for traffic we can help to reduce the costs.

Measure Your Results

You will be able to measure effectiveness of search marketing campaign with analytics software like Google Analytics, Clicktracks, Omniture, and others. Track traffic levels, visitor paths, rankings, conversion rate and calculate your ROI from investment in search engine marketing.

Once we get your pages to the best search engine spots, we’ll guard them against competition, spam and changes in search algorithms via maintenance services. Your rankings will not be left unattended. Ask questions , make changes, give new keywords and suggest new strategies.

If you have a database driven website or use shopping cart software learn about SEO Expert database website optimization.

Explore more strategies:

• Global Strategy
• Local Search
• Provincial Search
• Product Search [retail]
• Map Inclusion